Money

How To Make A Godfather Offer.

We always hear how the OFFER is the most important thing in any sales and marketing message. The common theme...
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Money

Why Dating Apps Work & Why We Should All Learn From Them.

Most guys feel a hormonal rush when they are about to approach a woman. It puts them in fight or...
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Money

How To Sell To People With Money.

There's a restaurant close to my friend's house where I go to eat when I'm in his area. Maybe someday...
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Money

One Common Mistake Copywriters, Salesmen & Direct Response Marketers Make When Pitching To Potential Customers.

I see this all the time when I read sales copies, posts and tweets from a lot of you here....
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Book

Favourite Books #2021

Today's #WorldBookDay and I decided to share some of my all-time favourite books to commemorate #WorldBookDay2021. Little back story, I...
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Money

The Sweet Science of Positioning and How To Use It To Increase Your Sales and Conversions.

Take a look at this video. Around the 0:45 mark where the referee says, "Do you want me to come...
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Money

How To Make Money From Betting Websites…Without Betting.

Not sure I've ever told anyone this story, but I just remembered my 2nd year in the university when I...
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Money

19 Things I Learned From Working With Toyin Omotoso in 2020.

I knew Toyin Omotoso from when I attended Akin Alabi's YECO event while serving in Ibadan in early 2019. Started...
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Money

The Five Stages of Awareness In Marketing and How You Can Use Them To Tweak Your Marketing To be Able to Make More Sales, Increase Your Revenue and Make More Profit.

There are five stages of awareness in your prospective customer's mind which determines whether or not they buy what you're...
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Money

The Importance of Authority In Copywriting And How You Can Surpass It Even If You Don’t Have It.

A common theme in writing copy and in persuasion is the importance of authority and how people respond to authority...
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Money

Why Any ‘Sensible’ Copywriter Shouldn’t Watch Films Like Lupin.

Spent the better part of last night and this morning binge-watching Lupin and it's clear two things are paramount when...
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Money

If You’ve Been Wondering About What Happened To GameStop And On The US Stock Exchange A Few Weeks Ago, Then This Is The Simplest Explanation You Can Find Anywhere.

To start with, there's a community called WallStreetBets on Reddit (a forum like Nairaland). And the common discussion on WallStreetBets...
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Book

12 Reasons Why Albert Einstein Would Have Been A Great Copywriter and Advertising Guru.

It's one thing to be one of the greatest scientists ever and devise the theory of relativity changing humanity's understanding...
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Book

3 Reasons Why Reading Short Stories Will Make You A Better Copywriter.

A short story is exactly what it calls itself, a short story. Whether it's the size of a newspaper column...
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Money

Why This Is The Wrong Time To Buy Crypto.

On the 5th of February, the Central Bank of Nigeria sent out a circular banning the buying and selling of...
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Money

The Most Unusual Marketing Stories Of All Time III.

3. El Chapo Joaquin “El Chapo” Guzman was known as the "Prince of Tunnels" "King of Drains" "Master of Tunnels"...
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Money

The Most Unusual Marketing Stories Of All Time II.

2. Steve Jobs & Apple In 2007, after spending an estimated $150 million developing the iPhone in secret, Steve Jobs...
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Money

The Most Unusual Marketing Stories Of All Time.

1. The Beatles. In the early '60s, The Beatles were one of the hottest bands in the UK. But just...
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Money

6 Things I Learned From Working In Sales and Marketing For 1 Year.

Over the last year, I had the good fortune of learning and working in sales and marketing with some of...
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Life

6 Things To Do Before You Reach For Your Phone Every Morning.

Just like you, the first thing I do most mornings when I wake up is to grab my phone. I...
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