What Ugly Guys Can Teach Us About Sales and Marketing.

So many years ago, a beautiful young lady was sitting alone sipping on her drink slowly at a bar.

While she sat there, lots of men kept walking up to her and asking for a dance.

Some asked to buy her another drink.

But she kept saying no to every single one of them.

Most of these guys were young rich good looking Wall Street guys.

Entrepreneurs, lawyers, investment bankers wearing dapper suits and Rolexes.

But she said no to all of them.

She didn’t even turn to look at some of them.

Then this guy walks in.

A balding unremarkable plain-looking guy.

Not rich, at least obvious from his looks.

He sits for a few minutes at the other end of the bar.

Then he stands up and walks up to her, and whispers something in her ears.

Immediately her eyes lit up.

And then she turns around to face him with the most wonderful smile.

But what’s shocking is as he walked out of the bar, she followed him.

What did he tell her?

I’ve got some coke. You wanna play? 😁

I can’t remember where I read this story.

But this is one of the reasons why ugly guys get the most beautiful women.

I mean, let’s face it.

Most good looking or rich guys depend on either their good looks or displays of wealth to attract a woman.

Whereas, most ugly guys have known a long time ago that nothing comes easy – talk more the undergarments of a woman.

So, what do they do?

They focus on improving themselves.

They improve their appearance by working out, dressing well, smelling nice etc.

They improve their status by doubling down on their hustle.

They make money and gain some status.

Because they know this is also important.

But they don’t stop there.

They also improve their ability to begin and carry a conversation.

They read books.

They learn manners and sophistication.

And in doing so, they develop the kind of steely confidence that reminds you of Alexander the Great.

Whereas the good looking guy keeps meeting women who aren’t moved by his looks.

Same with the rich guy.

You might be wondering if there’s a sales and marketing lesson in here.

Well, would there ever be a post where I won’t teach you something about sales and marketing?

You know they won’t 😁

So, what’s the lesson?

Be the ugly guy.

Every single guy in that bar was interested in that lady.

But they weren’t intelligent enough to think about what she wanted before approaching her.

What if they knew she was a coke fiend?

They were going to get her number and possibly even take her home.

But since they never bothered to look closely, they lost the pretty lady

And this is exactly how sales and marketing should be done.

This is exactly how your prospects think.

Everyone out there doesn’t care what you’re selling.

Or what your business does.

What they only care about is one thing – themselves.

The earlier you put your prospect/customer at the forefront of all your marketing efforts, the better for your profits and revenues.

Lemme say it again, the customer is always right.

But not about their opinions.

No, fuck that!

They are right about what they care about.

And you should too if you want your business to grow.

You have to be obsessed with your customers and what they want or need.

Your business and life depends on it.

I hope this helps you.

– Uche

PS: You should be following me on Twitter for regular sales and marketing insights I dont post here.

Go here: twitter.com/ucheokorolive

Uche Okoro

Writer. Sales & Marketing. Business & Investing Afficionado.

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