So, my girlfriend sent me a message yesterday asking about a laptop she wanted to buy. Here's the message: I...
Read More
The Most Unusual Marketing Stories of All Time IV: Christianity
As at the time of Jesus' death, even after walking the length and breadth of Israel for 3 and a...
Read More
4 Business, Sales & Marketing Lessons I Learned From Crazy Rich Asians.
Crazy Rich Asians by Kevin Kwan is one of the few books I've read that I couldn't keep down. I...
Read More
A Business Lesson From That Night In Porto.
If there's one money lesson I've learned, but I had to be reminded of again from Chelsea winning the Champions...
Read More
How To Come Up With Big Ideas
I had noodles for breakfast at the office this morning. As much as I've never been a big fan of...
Read More
Asking The Right Questions When Writing Copy
A question most of us DR people don't ask when we are creating copy is "What is going on in...
Read More
How Sales and Marketing Works.
Do you want to understand how sales and marketing work? Then watch how a typical Nigerian Pentecostal Church operates to...
Read More
How To Make A Godfather Offer.
We always hear how the OFFER is the most important thing in any sales and marketing message. The common theme...
Read More
Why Dating Apps Work & Why We Should All Learn From Them.
Most guys feel a hormonal rush when they are about to approach a woman. It puts them in fight or...
Read More
How To Sell To People With Money.
There's a restaurant close to my friend's house where I go to eat when I'm in his area. Maybe someday...
Read More
One Common Mistake Copywriters, Salesmen & Direct Response Marketers Make When Pitching To Potential Customers.
I see this all the time when I read sales copies, posts and tweets from a lot of you here....
Read More
The Sweet Science of Positioning and How To Use It To Increase Your Sales and Conversions.
Take a look at this video. Around the 0:45 mark where the referee says, "Do you want me to come...
Read More
How To Make Money From Betting Websites…Without Betting.
Not sure I've ever told anyone this story, but I just remembered my 2nd year in the university when I...
Read More
19 Things I Learned From Working With Toyin Omotoso in 2020.
I knew Toyin Omotoso from when I attended Akin Alabi's YECO event while serving in Ibadan in early 2019. Started...
Read More
4 Replies
The Five Stages of Awareness In Marketing and How You Can Use Them To Tweak Your Marketing To be Able to Make More Sales, Increase Your Revenue and Make More Profit.
There are five stages of awareness in your prospective customer's mind which determines whether or not they buy what you're...
Read More
The Importance of Authority In Copywriting And How You Can Surpass It Even If You Don’t Have It.
A common theme in writing copy and in persuasion is the importance of authority and how people respond to authority...
Read More
Why Any ‘Sensible’ Copywriter Shouldn’t Watch Films Like Lupin.
Spent the better part of last night and this morning binge-watching Lupin and it's clear two things are paramount when...
Read More
If You’ve Been Wondering About What Happened To GameStop And On The US Stock Exchange A Few Weeks Ago, Then This Is The Simplest Explanation You Can Find Anywhere.
To start with, there's a community called WallStreetBets on Reddit (a forum like Nairaland). And the common discussion on WallStreetBets...
Read More
Why This Is The Wrong Time To Buy Crypto.
On the 5th of February, the Central Bank of Nigeria sent out a circular banning the buying and selling of...
Read More
The Most Unusual Marketing Stories Of All Time III.
3. El Chapo Joaquin “El Chapo” Guzman was known as the "Prince of Tunnels" "King of Drains" "Master of Tunnels"...
Read More