Month: January 2021

6 Things To Do Before You Reach For Your Phone Every Morning.

Just like you, the first thing I do most mornings when I wake up is to grab my phone. I mean, who doesn’t?

I open WhatsApp and start viewing people’s statuses or go on Twitter and just scroll mindlessly.

I wish I wouldn’t sometimes, but it’s almost a habit. And then at the end of the day, I end up doing less than I intended to.

So, in trying to get more out of my day I decided to try a few things and since they’ve been working for me so far, I decided to share them with you.

1. Say Thank You

It’s easy to forget you once prayed or wished for the things you have now.

So, while striving for more, don’t forget to be grateful for waking up today. As a new day is always a brand new opportunity to get everything you missed yesterday.

Don’t also forget to be grateful for your family, friends, and loved ones.

Be grateful for growth opportunities.

Be grateful for people who continually believe in and invest in you.

Be grateful for the hard lessons. At least, there were opportunities to learn something.

And it doesn’t even matter if you’re an atheist because gratitude has no religion. It’s simply therapy for the soul – the single master key that unlocks everything.

2. Drink water

Your body needs about a gallon of water (around 3.7 litres) daily to function optimally.

Drinking water immediately you wake up helps release toxins from your body, aids bowel movement and boosts your appetite.

I also hear drinking water and minding your business helps you look younger and live longer 😁

So, if you’re going to be drinking 1 gallon of water every day, starting with a good litre in the morning is the best way possible to kick off your day.

1 litre of water is just 2 sachets or two small 50cl bottles. Easy peasy!

3. Read

Reading is an opportunity to go into someone else’s mind and then getting to reimagine things from there.

It helps you develop perspective, widens your horizon and gives you much-needed nuance on varying topics.

Imagine being the guy/girl at the party who everyone wants to talk to because you have an idea about almost everything. That’s your superpower, Hero!

1 page. 1 chapter. 1 line of thought. Nothing is too small.

4. Write

This is an opportunity to clarify your thoughts. An opportunity to brainstorm ideas and work on plans/projects you’ve been thinking about too.

And shockingly there’s no limit to what you can write about. One of the world’s best-known books, The Diary of a Young Girl by Anne Frank was written by a 13-year-old.

It was simply a collection of thoughts from her diary.

5. Meditate

There’s a Bible passage which says deep calleth unto deep.

To move from a level of life to somewhere higher would require a lot of meditation and deep, clear and focused thinking.

As much as this is the hardest thing to do especially in a world filled with so much noise and distraction, you need to learn how to still your mind to achieve this kind of deep and clear focus.

Your future will be glad you did.

6. Exercise

I hard to leave the hardest part for last. I know 😁

At a beginner level, you can make do with:

5-10 pushups.

5-10 situps.

5-10 pullups.

5-10 jumping jacks.

Walking distances where you’d naturally use other options. And none of these requires a gym or workout equipment. Only determination and a will to live well.

What’s funny is that doing all of this will take just between 20 minutes to 1 hour and you’d still get to do everything you planned to do today. But the difference is you’d have started your day on a flying note.

So, try this over the next 6 months and watch your life blossom.

But wait, how do I have time to do all of this?
The answer is simple: Sleep early.

What Bridgerton Teaches Us About Advertising, Copywriting, Sales and Marketing.

I saw the first 3 episodes of Bridgerton about a week ago and I couldn’t stop thinking about it. So much so that I binged the remaining episodes early on a Sunday morning.

Lots of series don’t manage to hold my attention, so I’m guessing it’s because I saw a kindred spirit in the Duke of Hastings, but I’m more inclined to believe it was because of Lady Whistledown.

You see, Lady Whistledown on Bridgerton is an excellent example of how propaganda works. It’s also an example of how great copywriting, marketing and advertising should be like. And here’s why:

If you’ve seen the movie Glengarry Glen Ross, then you’ve certainly heard about the AIDA formula in sales and marketing.

AIDA stands for Attention, Interest, Desire, and Action, and it’s an acronym developed in 1898 by advertising pioneer E. St. Elmo Lewis which describes the steps a prospective customer goes through before deciding to buy a product, brand or service – from the very first moment they become aware of that product, service or brand to the actual moment they buy it.

1. Attention (grab attention)

The first stage of the sales process is making your prospective costumer aware of the product.

In a small town where everybody knows everybody, gossip is always plenty. But the balls needed to condense all of that gossip, and take shots at everyone (royalty included) the way Lady Whistledown does it is nothing short of incredible.

The members of the community are shocked. Viewers are shocked. Attention is grabbed.

Round 1: Lady Whistledown wins.

2. Interest (hold interest)

There’s a part of the Bible which says something like “Blessed is a man who finds favour in the eyes of the king,” and as just as expected everyone on Bridgerton tries so hard to win the favour of Queen and King or anyone associated with them.

Well, in reverse Lady Whistledown manages to make everyone try so hard to win her favour.

She holds the interest of an entire community so much so that everyone is scared of getting on her bad side.

The women are scared of ruin. Families are scared of scandals. Everyone wants to please her.

She even manages to take the spotlight off the Queen. Genius stuff!

But that’s not where it even stops.

The show creators even manage to turn a story about the marriage trials of members of a family into a more layered story with multiple nodes courtesy of Whistledown’s scandal mill.

And just as the townspeople, we are all steady waiting for the next edition of Lady Whistledown’s papers.

Round 2: Lady Whistledown wins again.

3. Desire (create desire)

The first law of desires states that “desire can neither be created nor destroyed, but can change from one form to another.

Just like the Bible passage where Jesus says what corrupts a man doesn’t come from the outside, but from the inside, desires are not really created, just harnessed.

Take for example, a woman who cheats on her husband.

She might not necessarily wake up one morning and announce she wants to cheat on her husband.

Instead, she might have been lonely, bored, neglected or sex-starved for some time.

Or she might have just been wondering what a strange prick would feel like. A typical tale of guilty pleasures and repressed desires.

As an excellent student of psychology Lady Whistledown understood this.

People have always desired new things, which is what events and gossip provides in ample amount.

People (even the bad ones) also desire to be seen in good standing by their neighbours.

It was simply a case of gasoline and a lit match.

Round 3: Lady Whistledown again.

4. Action (make your prospect take action)

Lady Whistledown knew she needed two things: Fame & Her subscribers’ monies.

Isn’t that what we all want? 😁

But first, she needed to tap into their desires and get them to take action. To do this, she had to give them what they wanted to be able to get what she wanted.

In this instance, give them the hottest, juiciest gossip and take all their money in return. A case of quid pro quo.

This is a formula that never fails to work. Give your customers what they want and they’ll make you infinitely rich.

PS: I’ve also been thinking but what if Lady Whistledown was a man?

Ask yourself this: Would the town have taken those papers seriously if it was from a Mr. Whistledown? Of course not.

And why so?

Because from time immemorial, gossip and tittle-tattle has always been associated with women. No offence. Men seen as gossips and rumour mongers are rarely taken seriously, whether by fellow men or even women.

This is why it’s important to understand your audience thoroughly. Know what moves their pulse and what makes their heart race and you’ll be certain to take all their money.

PPS: If you are new to copywriting/advertising/sales/marketing, you should see Glengarry Glen Ross.

If You Are A Nigerian Who Wants To Earn In Dollars In 2021, You Should Read This.

I remember moving to the new apartment where I currently live in early 2020.

As usual, in getting to know the area you’d have to move around a bit – go to church, shop for groceries and all.

This was sometime in February and I remember going to buy a pack of Good Morning Oats from the mini-mart at the end of the street.

The lady managing the place said a pack was just N550 and I bought two.

Oh, if you were hoping for a story, nothing happened.

It’s just 8 months later, the same pack of Good Morning Oats were selling for N1,300 for just one.

So, within 8 months I was spending the same amount of money which could get two packs of Good Morning Oats on just a single pack. And I still had to add an extra N200 to it. My God!!!!

That’s the simple definition of inflation.

The reality is, millions of Nigerians have to battle with this increase in food prices and basic expenses without being able to increase their income.

In Fela Kuti’s Overtake Don Overtake Overtake, he explained it as follows:

My friend wan come buy fan
Him dey sweat for him dey sleep for room
Him dey fall level of tree
The fan na seventy-five naira
My friend him dey follow salary
Him dey try to save and save and save
Every time he nearly buy the fan
Government go add ten naira more
Every time he nearly buy the fan
Government go start one activity
Till the fan reach two hundred naira
My friend nearly die, he never die

This is what inflation feels like for the average Nigerian. And the only way to beat inflation as a Nigerian is not to save a percentage of money in your account but to earn in dollars.

But many Nigerians don’t believe it is possible to earn in dollars while living in Nigeria. Unless you own a bureau de change or you work offshore for one of the big oil companies or you’re consulting for one of the Big 5.

In actual reality, thousands of everyday Nigerians regularly get paid in dollars.

The shocking thing is they don’t just earn in a dollar, but they do so completely online.

Below is a shortlist of the numerous ways you can start earning in dollars in 2021, and if you play the game right, you could be the next dollar millionaire in Nigeria.

1. YouTube

I know, I know, I know.

Everyone and their grandmother does this nowadays.

“Hello, guys. Welcome to my YouTube channel. And on this channel, I’ll be…”

Aren’t you tired of hearing this? I swear I am too.

But the question should be, are they doing it right?

Or maybe, are they getting paid for doing it?

I can assure you most of them aren’t. Because instead of understanding how to create content and monetizing their content, they just do anything and hope for the best.

But when did hoping for the best work for anyone?

I used to be sceptical about doing anything video related, but with how cheap data is nowadays, more Nigerians are watching a lot of videos online.

So, if you play your cards right, you could create multiple income streams (some even passive) from YouTube. And they include the following:

1. Getting Paid By Google For Advertising.

YouTube’s Partner Program allows creators on YouTube to earn money by monetizing their channels with video ads.

These ads generate a certain amount of money, depending on factors like a video’s watch time, length, ad quality, number of clicks each ad receives, ad blockers, and viewer demographic.

The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view.

Google pays out 68% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher.

So, on average the YouTube channel can receive $18 per 1,000 ad views.

For example, Ask Dr Malik has a video with 2.8 million views on his channel.

Now let’s imagine this to be ad views. Do the maths: 2.8 million ÷ 1,000 = 2,800

Now, 2,800 × $18 = $50,400

But that’s not where the real magic is.

The magic is in converting this to naira. So, $50,400 × 480 = N24,192,000.

That’s a neat N24million!!!!

But we know the values above are hypothetical because when it comes to ads, the major factors which determine pay are views (of the ad) and clicks. The more views and clicks you can get, the more money you can make.

This is something which also affects the growth of your YouTube channel and increases your video views. It’s a concept in advertising called social proof.

People are drawn to watch videos with large views.

“Part of the reason why people click on a video is that they see it has so many views. People are drawn to click on popular things, like the bandwagon effect.” – Paul Kousky

So, you see, the more views you get, the higher your chances of getting more views and also the possibility of making more money.

2. Getting Paid To Review Products.

Channels like Ask Dr Malik’s don’t make money through ads alone.

With a subscriber base of over 100,000, they get to review products for a good fee.

Other income sources on YouTube are:
3. Sponsorship Deals.

4. Endorsements by brands and companies.

5. Affiliate Marketing by promoting products with an affiliate link and getting a commission from each sale.

6. Product Placements and Influencer Marketing where they get paid to post products on their channel for a fee.

So, what do you need to be able to earn money from all these income sources on YouTube?

All you have to do is come up with at least 1 or 2 new engaging videos every week.

The key is consistency.

The truth is you have what you mostly need to succeed right now. So, what’s your biggest barrier?

Lighting? You can get ring lights for as cheap as N5,000 on Jumia.

Camera? What do you have in your hand? A smartphone, you dummy. Some of the biggest YouTube stars started with their smartphones.

Editing? Most YouTube channel owners do their video editing themselves. It might be a little tough at the beginning, but very interesting once you get the hang of it.

And if you’re wondering if YouTube can be a sustainable career, kindly Google PewDiePie, Paul Kousky, Roman Atwood or Miranda Sings.

Of course, for thousands of YouTube Channel owners, they make nothing or very little money. However, there are also many YouTubers living comfortably off of the earnings from their YouTube channels.

Well, you can differentiate yourself by clicking here to watch a short video which shows you how to build a profitable YouTube channel quickly and also how to monetize it so you can start earning in dollars.

Just as a side note, when it comes to earning money on YouTube, making your first dollar is the hardest thing.

But just like every part of life, winning takes care of everything. Success breeds success.

The more subscribers you have, the more clicks you’ll get on your ads.

The more clicks on your ads, the more popular you become, and the higher the likelihood of different companies and brands offering to be your partner, plus sponsorship or merchandise deals.

And the more popular your channel becomes, the greater your chance of making millions off YouTube.

It’s a chain reaction.

But it starts with you starting.

Well, you can take the first step to earn dollars on YouTube by clicking here to watch a short video which shows you how to build a profitable YouTube channel quickly and also how to monetize it so you can start earning in dollars.

Because this post is quite exhaustive, I’ll be posting each of this dollar earning strategies one after another. So, stay tuned for more.


Inheritance And Our Role As Parents.

“You’re only 27 you just being you/
“You’re your father’s child, man, thank God you got some me in you” – Drake (You & The 6)

Over the last year, I noticed I’ve been singing the same songs while praying.

These were the same songs my Father would sing during family devotions.

My Father’s been dead for almost 4 years. We haven’t had these devotions for almost 5.

What’s funny is how I sing them in the exact sequence without missing a beat.

Someone reading this right now might think “Oh, he feels that way because he had a great relationship with his father.

Well, I don’t have anything to say to that, except there’s a lot you can pass down to your children aside genetics and money. And most of these things are subtle.

Your children spend most of their lives watching you.

If you are a great parent or some kind of titan or uber successful individual, they spend their whole lives trying to beat your records.

If you are a bad parent, or probably a good parent who made costly mistakes, they spend their whole lives trying to avoid it.

Someone said this once, “I’m sorry I only talk about money, investing and finances all the time. I’ve seen so much poverty. That’s the only way I can deal with the trauma.

And just to add, these lyrics from Older by Sasha Sloane shows how much we pick up from our parents.

Some of it is untreated trauma we end up carrying throughout life.

Of course, it’s easy to criticise whoever’s driving from the passenger seat.

Kids grow up and see what life was like from their parents’ perspective.

But it’s clear, every single choice we make as parents ripples across generations.

I know I’m not even a parent yet, but I’ve got 5 siblings who look up to me and telegraph my every move.

I’ve got peers who see me as some sort of shining light in their lives.

I’m also personally motivated to keep pushing myself to the farthest limits of my abilities.

All of these is enough fuel to constantly try to be better and do better.

I have no idea who you are reading this, but whoever you are, I hope you too try to be better and do better… Every. Single. Day.

If not for anyone, at least for yourself.

If not for yourself, then for those coming after you.


7 Productivity Hacks You Can Use To Crush It In 2021.

You’ve probably read countless posts since the 30th of December with people sharing different insights or tips for having a great year.

Chances are you’ve even seen some of the same things I’m about to share with you.

The only claim I make is these are things that work for me. And hopefully, they might work for you too.

Let’s go!

1. Do 1, 2, 3, 4 or 5 Things Every Day. No More.

What are the things you need to do every day that will make you feel fulfilled or feel like you had a good day?

For me, I read a daily devotional and pray, read a book (fiction or nonfiction) for about an hour or more (long enough to finish at least one chapter), practice Spanish on my phone with Duolingo for 5 – 15 minutes, read a sales letter, and write for at least 30 minutes. I work out at least 3x a week.

As long as I get all of these done in one day, then that day is a great day for me already. I don’t need to do more. But if I end up doing more, good!

And just to add, I’m not some sort of Superman. I’m sorry, but there are days when I’m low on energy and I can barely manage to do all of this.

On days like that, I might just read for 15 minutes, work out a bit or not even work out at all, practice just one lesson on Duolingo, read just one page of a book, write for a few minutes, and read either just a page, a few paragraphs of a sales letter or none at all.

The most important thing is consistency and frequency.

By being consistent, I’ve managed to lock down these habits. As such, my body doesn’t need a lot of motivation to do any of them. The response is almost automatic. And boy, does it feel fucking good!!!

I can also sleep peacefully.

2. Know What Works For You + Understand Your Body.

This is not an excuse to be lazy or procrastinate. But it’s a great idea if you understand your most productive hours and maximise them, plus also understanding how your body works and how to gain the most from it.

I’m a bit of a nightcrawler (been this way since secondary school). I don’t sleep much at night plus my most productive hours are between 11 pm and 4 am. It’s quiet, less disturbance, plus it feels like this is the time the heavens are open and my brightest ideas are born.

But as much as I’m a nightcrawler my body still demands that I sleep at least 6 – 7 hours every day. If I don’t I end up having a fucked up day!

Well, thankfully, I work a very flexible day job and my resumption time is between 9 – 10 am, plus I live about 20 minutes away, which means I can catch in an extra 4 – 6 hours of sleep every morning. I’m also careful to nap during the day, or once I get back home in the evening.

Going outside this and my day would be a mess.

I read somewhere that our bodies are alarm clocks. This is why people with bad health habits get heart attacks, people with crazy working schedules are strained and become mentally tired over time, and people with bad sleeping habits have a less than an optimal day. It’s simply your body begging you to slow down.

I work out enough to keep myself exceptionally trim – defined muscles, flat stomach, a bit of chest and arms, at least enough to look good naked and in tight clothing.

Doing more than the above doesn’t end well. My body can hardly keep up (passed out in a gym after doing too much in 2019, fell seriously ill twice when I aggressively increased my workout regimen in 2020).

3. Don’t Make Wishes, Set Goals.

You’ve seen this before, in fact, I’m certain that every productivity and getting the best out of the new year post will carry this.

But I read somewhere that dreams are dreams, wishes are wishes, but goals are dreams with a plan to achieve them.

It’s typical for people to make lots of resolutions every New Year and get lost a few months into the year.

Sometimes it’s their fault, sometimes it’s not. Which is why you must have plans to achieve anything you set out to do.

And these plans involve cutting your goals down to bit sizes. Small achievable sizes.

Do you want to write 100 songs in 2021?

It’s a big goal.

But it’s simple.

There are 52 weeks in a year. And you just need to write an average of just 2 songs a week to reach 100 songs. You could spend just 1 hour every day to do this.

I used this as an example because I know someone who did it.

He reached the 100 songs mark in 8 months, and write around 50 more over the remaining 4 months to end the year.

I read at least 40 books every year, for at least the last three years.

But I don’t spend all day in a library. Far from that!

I’ve got a job, a family to feed plus a myriad of personal ventures and I can’t spend my whole day reading. But I manage to read for at least 15 minutes to 1 hour (or more) every day.

At that pace, I can comfortably finish 1 book (or sometimes 2) in 1 week.

There are 52 weeks in a year, remember?

So, I can comfortably read 40, 60, 80 or even 100 books in one year, and neither my business, job or family will suffer.

In 2020, I set a goal to get better with my writing.

But we all know that is a vague goal.

What exactly is get better with my writing?

I simply identified I needed to write more, at least once a week or even every day.

So, what did I do?

I started writing for at least 15 minutes every day. I also started a blog where I post my thoughts at least once a week (Sunday evenings). I wrote at least 50 blog posts in 2020 alone.

I won’t lie to you, it was hard some days.

Sometimes I was so mentally wiped out that I didn’t know what to write about. I just managed to put down anything that came to mind.

Some days it was so easy that my Sunday posts were already ready early in the week. But sometimes I had to write some last minute.

It was so bad sometimes that I had no idea what to write about until I started writing.

Inspiration met me halfway.

But inspiration needed to find me working.

And that’s the most important thing about setting goals or making plans – EXECUTION.


4. Focus

I just got a push notification from Netflix. A new series I’m interested in has been released. I still haven’t finished over 40+ episodes from the other series I downloaded.

There are so many distractions to keep you going for the next one thousand years. You look at everything you have to do every day and it’s okay to feel overwhelmed. But it’s unnecessary to wallow in it.

You can make your life simpler… by simply focusing on the IMPORTANT things.

Focus on one important thing at a time.

I learned late last year from my mentor about the importance of deep work.

It’s simple.

You have something to do? Turn off every distraction and just zero in on that single activity.

But it’s also important you understand your body.

Some people work for at least 6 hours straight nonstop!

I can focus for at least an hour and up to 3 hours straight just working and churning out content.

But not everyone can.

So, you must find what works for you.

20 minutes? 30 minutes of totally focused deep work? 45 minutes? And then intermissions in between to recharge your brain. This simple exercise will push you farther than anything else this year.

Remember, whatever you focus on grows.

5. Say No

“You can’t be everything to everybody” – J.Cole (Sacrifices)

Some people aren’t good for you.

Some requests from even the good people in your life aren’t good for you.

Some opportunities aren’t good for you.

Learn to say no to people, to things, to ‘opportunities’ etc.

Offered a drink or weed at a party and you don’t want it? Say no. And don’t try to explain or defend your stance. Just keep it moving!

A friend asks for a small loan and you can’t afford it? Say no.

A job or career opportunity opens up and you don’t see it aligning with your purpose? Let it go.

Be willing to walk away from people, things, situations, circumstances and even ‘opportunities’.

Every open door isn’t meant to be walked through. Accept that fact.

6. Exercise

Need I say more about this?

Few activities leave you feeling good about yourself, while also boosting your health, improving your appearance and elongating your life.

You don’t have to run for a thousand kilometres. Or lift as much weight as Arnold Schwarzenegger does.

It’s okay to just take walks regularly.

Walks have been even proven to be one of the most important factors behind the longevity of the Japanese. They work almost everywhere.

10, 15, 20 pushups, situps or squats everyday compound over time. You don’t even need to do too much. Just keep it regular.

7. Read

Reading 15 minutes or more, or just one page a day can change your life.

Reading changed my life. I have nothing else to add