Gary Halbert's Coat Of Arms letter written in 1971 was mailed 600 million times and he was bringing in today’s...
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How To Enjoy Copywriting, Write Easily And Make The Most Of Your Time & Effort.
Copywriting is hard. Don't let anyone lie to you. All those talk about writing how you talk, communicating simply, using...
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How To Get Testimonials For Your Business…Even If You Haven’t Sold A Single Unit Yet.
In 1923, W. H Murphy of the Protective Garment Corporation of New York asked his associate to shoot him twice...
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What You Can Learn From Studying New Ads To Help You Get Better At Copywriting.
What do old ads that worked in the past and new ads working in the present have in common? Simplicity....
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5 Sales & Marketing Lessons From Self Made: The Story of Madam CJ Walker.
3 weeks ago, I missed church because I spent the whole of Saturday night & early Sunday morning watching Self...
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Why Studying Old Ads Are Important & How It Helps You Improve Your Copywriting.
If you decide to learn advertising, sales and marketing, you need to study the old guys and what they've done....
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How To Get Better At Copywriting
I've been studying a sales letter everyday for the last few weeks by writing them by hand.Been doing this to...
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Do You Want To Write Better Leads? Then Let This Guide You
Takes 5-7 seconds to grab your prospect's attention & get them to read your sales message. This's why how you...
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Gratitude Journal: 2021, Part 1
It just clocked in my mind this morning that within the last 4 months I've written copy for 2 projects...
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What Ugly Guys Can Teach Us About Sales and Marketing.
So many years ago, a beautiful young lady was sitting alone sipping on her drink slowly at a bar. While...
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How To Use Testimonials To Improve Your Business.
Do you run a business or provide a service and you usually get advice to use testimonials on your pages...
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This Is Why A USP Is Important In Your Sales & Marketing Efforts.
In today's world where there are so many products struggling for your prospects' attention and money. This is why having...
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The Most Unusual Marketing Stories Of All Time V: Krav Maga And How To Apply It In Sales and Marketing.
Have you heard of Krav Maga? It is widely known as the world’s most effective and dangerous form of martial...
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How To Understand Your Audience
So, my girlfriend sent me a message yesterday asking about a laptop she wanted to buy. Here's the message: I...
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The Most Unusual Marketing Stories of All Time IV: Christianity
As at the time of Jesus' death, even after walking the length and breadth of Israel for 3 and a...
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4 Business, Sales & Marketing Lessons I Learned From Crazy Rich Asians.
Crazy Rich Asians by Kevin Kwan is one of the few books I've read that I couldn't keep down. I...
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A Business Lesson From That Night In Porto.
If there's one money lesson I've learned, but I had to be reminded of again from Chelsea winning the Champions...
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How To Come Up With Big Ideas
I had noodles for breakfast at the office this morning. As much as I've never been a big fan of...
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Asking The Right Questions When Writing Copy
A question most of us DR people don't ask when we are creating copy is "What is going on in...
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How Sales and Marketing Works.
Do you want to understand how sales and marketing work? Then watch how a typical Nigerian Pentecostal Church operates to...
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