We always hear how the OFFER is the most important thing in any sales and marketing message. The common theme...
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Why Dating Apps Work & Why We Should All Learn From Them.
Most guys feel a hormonal rush when they are about to approach a woman. It puts them in fight or...
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How To Sell To People With Money.
There's a restaurant close to my friend's house where I go to eat when I'm in his area. Maybe someday...
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One Common Mistake Copywriters, Salesmen & Direct Response Marketers Make When Pitching To Potential Customers.
I see this all the time when I read sales copies, posts and tweets from a lot of you here....
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The Sweet Science of Positioning and How To Use It To Increase Your Sales and Conversions.
Take a look at this video. Around the 0:45 mark where the referee says, "Do you want me to come...
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How To Make Money From Betting Websites…Without Betting.
Not sure I've ever told anyone this story, but I just remembered my 2nd year in the university when I...
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19 Things I Learned From Working With Toyin Omotoso in 2020.
I knew Toyin Omotoso from when I attended Akin Alabi's YECO event while serving in Ibadan in early 2019. Started...
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The Five Stages of Awareness In Marketing and How You Can Use Them To Tweak Your Marketing To be Able to Make More Sales, Increase Your Revenue and Make More Profit.
There are five stages of awareness in your prospective customer's mind which determines whether or not they buy what you're...
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The Importance of Authority In Copywriting And How You Can Surpass It Even If You Don’t Have It.
A common theme in writing copy and in persuasion is the importance of authority and how people respond to authority...
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Why Any ‘Sensible’ Copywriter Shouldn’t Watch Films Like Lupin.
Spent the better part of last night and this morning binge-watching Lupin and it's clear two things are paramount when...
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If You’ve Been Wondering About What Happened To GameStop And On The US Stock Exchange A Few Weeks Ago, Then This Is The Simplest Explanation You Can Find Anywhere.
To start with, there's a community called WallStreetBets on Reddit (a forum like Nairaland). And the common discussion on WallStreetBets...
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Why This Is The Wrong Time To Buy Crypto.
On the 5th of February, the Central Bank of Nigeria sent out a circular banning the buying and selling of...
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The Most Unusual Marketing Stories Of All Time III.
3. El Chapo Joaquin “El Chapo” Guzman was known as the "Prince of Tunnels" "King of Drains" "Master of Tunnels"...
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The Most Unusual Marketing Stories Of All Time II.
2. Steve Jobs & Apple In 2007, after spending an estimated $150 million developing the iPhone in secret, Steve Jobs...
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The Most Unusual Marketing Stories Of All Time.
1. The Beatles. In the early '60s, The Beatles were one of the hottest bands in the UK. But just...
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6 Things I Learned From Working In Sales and Marketing For 1 Year.
Over the last year, I had the good fortune of learning and working in sales and marketing with some of...
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What Bridgerton Teaches Us About Advertising, Copywriting, Sales and Marketing.
I saw the first 3 episodes of Bridgerton about a week ago and I couldn't stop thinking about it. So...
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If You Are A Nigerian Who Wants To Earn In Dollars In 2021, You Should Read This.
I remember moving to the new apartment where I currently live in early 2020. As usual, in getting to know...
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