Something I learned from watching few episodes of Downton Abbey is not everyone thinks of or cares about financial freedom...
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The 8-part Sequence To Making A Super Irresistible No-Brainer Offer
Most internet marketers incorrectly assume the OFFER has to do with price, or extra bonuses and freebies.Whereas there are eight...
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Storytelling And Why It’s So Important In Selling
Do you know the reason why stories work so well in selling? Well, when your brain sees something, the first...
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Ad Breakdown Episode 1 of 2022
The Omega Speedmaster Ad This ad is such a ridiculously good ad (and short too). Been long I did an...
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Don’t Let Them Brainwash You
People always use the words "manipulate" and "brainwashing" in negative ways. But it's so wrong. Of course, I'm not trying...
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Why You Should Make It Harder For Them
Apple releases a new phone almost every year, and when they do they increase their prices. Why? It's a marketing...
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How Is It Horses Feel No Fear While Charging Into Battle?
If you've seen epic movies like Lord Of The Rings, The Last Kingdom, Spartacus etc, you'll notice something:How most of...
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How To Write Like Gary Halbert
Gary Halbert's Coat Of Arms letter written in 1971 was mailed 600 million times and he was bringing in today’s...
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How To Enjoy Copywriting, Write Easily And Make The Most Of Your Time & Effort.
Copywriting is hard. Don't let anyone lie to you. All those talk about writing how you talk, communicating simply, using...
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How To Get Testimonials For Your Business…Even If You Haven’t Sold A Single Unit Yet.
In 1923, W. H Murphy of the Protective Garment Corporation of New York asked his associate to shoot him twice...
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What You Can Learn From Studying New Ads To Help You Get Better At Copywriting.
What do old ads that worked in the past and new ads working in the present have in common? Simplicity....
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5 Sales & Marketing Lessons From Self Made: The Story of Madam CJ Walker.
3 weeks ago, I missed church because I spent the whole of Saturday night & early Sunday morning watching Self...
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Why Studying Old Ads Are Important & How It Helps You Improve Your Copywriting.
If you decide to learn advertising, sales and marketing, you need to study the old guys and what they've done....
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How To Get Better At Copywriting
I've been studying a sales letter everyday for the last few weeks by writing them by hand.Been doing this to...
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Do You Want To Write Better Leads? Then Let This Guide You
Takes 5-7 seconds to grab your prospect's attention & get them to read your sales message. This's why how you...
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Gratitude Journal: 2021, Part 1
It just clocked in my mind this morning that within the last 4 months I've written copy for 2 projects...
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What Ugly Guys Can Teach Us About Sales and Marketing.
So many years ago, a beautiful young lady was sitting alone sipping on her drink slowly at a bar. While...
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How To Use Testimonials To Improve Your Business.
Do you run a business or provide a service and you usually get advice to use testimonials on your pages...
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This Is Why A USP Is Important In Your Sales & Marketing Efforts.
In today's world where there are so many products struggling for your prospects' attention and money. This is why having...
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The Most Unusual Marketing Stories Of All Time V: Krav Maga And How To Apply It In Sales and Marketing.
Have you heard of Krav Maga? It is widely known as the world’s most effective and dangerous form of martial...
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