Most internet marketers incorrectly assume the OFFER has to do with price, or extra bonuses and freebies.

Whereas there are eight main parts to making a compelling & powerful offer.

And there are:

1. Your product name.

Lol, yes!

Sounds unbelievable but true.

But when religious people tell you there’s POWER in a name, you better believe them.

If you wake up tomorrow & decide to create a product, what your customer stands to gain has to be front & centre in its name.

2. Your Product Promise

This is where you use future pacing to describe how your product will solve your prospect’s problems & make their lives better in a few weeks, months or years down the line.

Why should I spend $1000 on your product when I could take it to the strip club?

3. Your story/Your product’s story.

Is it relatable?

Do I see myself or glimpses of myself in your story or product story?

Can I like the Samaritan woman Jesus met at the well say “Damn, it seems like he knows me, my deepest thoughts & everything I’ve been through”?

4. You

Yes, you.

Who the fuck are you? And why should I  give you my money?

People talk about the Godfather offer.

But who made the Godfather offer?

Don Corleone.

He had a reputation for being a man of his word.

That’s what credibility does for you.

Can I trust you?

5. Price.

Finally, what everyone wants to compete on.

But you know what’s crazy?

Pricing your product high also works as an offer.

It screams premium & exclusive (even if it might not be). Though that’s not an excuse to price your stuff high if it’s shit.

Put out good shit.

6. Bonuses

Lol, I know this is your favourite 😋

Well, who doesn’t like a little extra?

Everyone is addicted to free.

But whatever it is you’re adding has to relate to your main product.

E.g Samsung releases a new phone, prices it at a discount & adds earbuds as a bonus.

7. Scarcity & Urgency drivers

Would I miss out on anything if I spend this $1,000 on a hooker tonight instead of paying for your Masterclass holding next month?

If your scarcity & urgency drivers don’t make him either pay immediately or wake up at 3am & wonder why he didn’t pay immediately.

Or at worst, bookmark your sales page (not like you’d know though), then you’re doing something wrong.

8. Guarantee

Has to be (or at least) sound rock solid.

So there you have it.

I hope this helps you.

Uche

PS: Shout out to Victor Olutimi for this headline. I won’t have thought of another better.

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