Month: June 2021

Gratitude Journal: 2021, Part 1

It just clocked in my mind this morning that within the last 4 months I’ve written copy for 2 projects that have grossed close to 1 million Naira each.

That’s over $4,000.

One of them with ZERO ad spend.

Yes, you heard me, ZERO.

I know it might not be much. I know 😁

But one of the guys in I & my partner’s E-Commerce Mastermind group sent me a message that he did 700k last month.

Then he told me he’d been doing Affiliate Marketing since November and hadn’t made a single sale yet.

Shared a couple of ideas with him, and within a couple of hours, he made his first sale.

Lol, see how happy he was 😆

And that’s aside people in my small community that I’ve taught things that helped them increase their income.

Some of them made their first dollar online.

All these within the last 4 months.

I’m not trying to brag.

But around this same time 3 years ago I was a broke and frustrated Engineering graduate working at a Bet9ja shop on a 10k/month salary and struggling to make ends meet.

Then I quit & started teaching Spanish.

And now I’m in sales and marketing.

Lol, it’s been a crazy journey so far, crazy, crazy, crazy!

But I’m glad I listened to my first Spanish client, Tope Sanni who told me to get a job in sales and marketing.

I’m forever grateful for the opportunity 🙌🏿

I’m also glad I listened to my instincts and turned down that bank job in 2019.

I’m also forever grateful to Toyin Omotoso for taking a chance on me when he didn’t have to 🙌🏿

He sent out a glowing recommendation of me to his list last week.

Could never ask for a better mentor.

Thanks to Godwin Woha, the first ever mentor I had.

He read a questionnaire I filled, told me I waxed lyrical and advised I take my writing seriously.

Thanks to HillCity too for the opportunity to meet him asides other opportunities.

Thanks to my partner in crime too Emmanuel Adiotu.

Thanks for pushing me, man 🙌🏿

I almost forgot Duolingo. Lol.

I haven’t even been practising my Spanish for a long time now.

But I’m dedicating at least 15 minutes every day for the rest of the year.

Because they helped unlock most of these opportunities I have today.

I have no idea why I’m up this morning counting my blessings.

But maybe it’s because today is the last day of the first half of this year.

And 2021 has been so good to me so far.

Thanks to God mehnnn.

Let’s do more for the rest of the year.

What Ugly Guys Can Teach Us About Sales and Marketing.

So many years ago, a beautiful young lady was sitting alone sipping on her drink slowly at a bar.

While she sat there, lots of men kept walking up to her and asking for a dance.

Some asked to buy her another drink.

But she kept saying no to every single one of them.

Most of these guys were young rich good looking Wall Street guys.

Entrepreneurs, lawyers, investment bankers wearing dapper suits and Rolexes.

But she said no to all of them.

She didn’t even turn to look at some of them.

Then this guy walks in.

A balding unremarkable plain-looking guy.

Not rich, at least obvious from his looks.

He sits for a few minutes at the other end of the bar.

Then he stands up and walks up to her, and whispers something in her ears.

Immediately her eyes lit up.

And then she turns around to face him with the most wonderful smile.

But what’s shocking is as he walked out of the bar, she followed him.

What did he tell her?

I’ve got some coke. You wanna play? 😁

I can’t remember where I read this story.

But this is one of the reasons why ugly guys get the most beautiful women.

I mean, let’s face it.

Most good looking or rich guys depend on either their good looks or displays of wealth to attract a woman.

Whereas, most ugly guys have known a long time ago that nothing comes easy – talk more the undergarments of a woman.

So, what do they do?

They focus on improving themselves.

They improve their appearance by working out, dressing well, smelling nice etc.

They improve their status by doubling down on their hustle.

They make money and gain some status.

Because they know this is also important.

But they don’t stop there.

They also improve their ability to begin and carry a conversation.

They read books.

They learn manners and sophistication.

And in doing so, they develop the kind of steely confidence that reminds you of Alexander the Great.

Whereas the good looking guy keeps meeting women who aren’t moved by his looks.

Same with the rich guy.

You might be wondering if there’s a sales and marketing lesson in here.

Well, would there ever be a post where I won’t teach you something about sales and marketing?

You know they won’t 😁

So, what’s the lesson?

Be the ugly guy.

Every single guy in that bar was interested in that lady.

But they weren’t intelligent enough to think about what she wanted before approaching her.

What if they knew she was a coke fiend?

They were going to get her number and possibly even take her home.

But since they never bothered to look closely, they lost the pretty lady

And this is exactly how sales and marketing should be done.

This is exactly how your prospects think.

Everyone out there doesn’t care what you’re selling.

Or what your business does.

What they only care about is one thing – themselves.

The earlier you put your prospect/customer at the forefront of all your marketing efforts, the better for your profits and revenues.

Lemme say it again, the customer is always right.

But not about their opinions.

No, fuck that!

They are right about what they care about.

And you should too if you want your business to grow.

You have to be obsessed with your customers and what they want or need.

Your business and life depends on it.

I hope this helps you.

– Uche

PS: You should be following me on Twitter for regular sales and marketing insights I dont post here.

Go here: twitter.com/ucheokorolive

How To Use Testimonials To Improve Your Business.

Do you run a business or provide a service and you usually get advice to use testimonials on your pages when trying to sell?

But you can not.

Especially because no one has used your product/service yet.

Well, here are 5 ways you can do it differently:

1. Use It Yourself

I remember seeing a tweet from Bruno Nwogu where he told his followers he had discovered a new way to make money via affiliate marketing.

He added that he wasn’t sure about it, but he was going to test it out and give them feedback.

Then, he came back and referenced the same tweet and shared his results with them.

Boom!

Toyin Omotoso used this same style when he wanted to grow his Twitter account.

He got a bunch of resources, tested them, dumped the ones that weren’t working and figured out how to get a large following.

Then he packaged this information and made his Twitter Money Blueprint Program.

And I’m a testimony to this because I’ve had a Twitter account since 2012 and never had up to 1,000 followers.

Let’s say it was because I wasn’t serious 😁

But using some of the things he shares I’m almost up to 2,000 followers all within the last 4 months.

Powerful stuff 🙌🏿

But don’t also forget you can suffer from owner’s bias. You need a balanced approach when it comes to using it yourself.

2. Give away for free in exchange for feedback.

I learned this from writing 1 post every week on my blog www.ucheokoro.live for 1 full year.

I’d write a post every Sunday evening, publish it, then take the link and post it on my WhatsApp status.

The feedback I kept getting helped me to keep going even when I didn’t feel like writing.

That’s how I got better at writing consistently.

Bruno Nwogu has a free Telegram group where he shares tips and techniques with 2,000+ other affiliate marketers on how to make more money.

Nowadays, he has a paid group.

But he uses the success of that free group to sell the opportunities in his paid group.

What are you selling?

Give away some of it to your target audience.

Then ask for feedback in exchange for what you gave them.

Then use this feedback as testimonials on your page.

Believe me, it works.

3. Encourage people to talk about you – Church style.

Have you ever been to a church?

Have you noticed that even people sleeping during the sermon wake up when it comes to testimony time?

That’s how powerful it is.

But it’s also powerful because all of us humans are moved by social proof – we usually do things because we see other people doing it.

Or because it works for other people.

That’s how Church grows.

Go figure.

4. Call your customers and ask for feedback.

When you’ve started getting some sales, you should call your customers and ask them some of the following questions.

“What was your experience?”

“Did you enjoy it?”

“Are you glad you bought it?”

“Do you like it?”

Then ask them for permission to use their testimonies on your page.

Church style again 👌🏿

Voila!

5. Use case studies.

These can be stories of similar people like the person you’re trying to sell to.

When you do this, you help your prospects identify with your subject’s problem.

And you also make them experience the future relief (through the story you’ve shared) of what it would be like using your product/service.

I’m sorry I have to reference church again, but it’s a community that influences my thoughts on sales and marketing.

If you’ve noticed in certain churches during testimony time, there’s always another person (pastor, church worker etc) with a mic repeating the words of whoever is giving a testimony.

It serves three things:

1. The Power of Repetition.

You begin to believe anything you hear over and over again.

2. It elevates the perceived value of the church in your mind.

They emphasize certain points or events in the testimony making it seem deeper than you might have thought.

3. It paints a clearer picture.

Because in certain instances where the person giving the testimony can’t articulate it properly, the pastor or church worker does it better.

The power of testimonials lies in social proof.

And majority of people base their buying decision on the strength of other people’s testimonies.

And this is why undeniable testimonials = effortless selling. Don’t sleep on it.

This is also how church works & grows.

Learn how to use it in your business and watch your sales soar.

I hope this helps you.

– Uche.

If you enjoyed this article, you should be following me on twitter.com/ucheokorolive too.

Alright, I’m off to church.

Ciao!

This Is Why A USP Is Important In Your Sales & Marketing Efforts.

In today’s world where there are so many products struggling for your prospects’ attention and money.

This is why having a specific & compelling USP is one of the ways to differentiate yourself.

Here are 4 ways to do it differently:

But first, what is the USP?

According to advertising OG Rosser Reeves, the USP (unique selling proposition) is the one reason a customer needs to buy a specific product or service, or why it is better than its competitors.

Some USPs you might have seen before that are instantly recognisable are:

– Domino’s Pizza: “Fresh hot pizza in 30 minutes or less.”

– Avis: “We’re number two. We try harder.”

– Amazon: “Earth’s largest bookstore.”

– Coca-Cola: “Delivering/spreading happiness.”

– Peugeot: “Made for Nigerian roads.”

But it’s not just about the slogans.

A USP is what sets you apart from your competitors or why are you better than them…in a favourable way.

It’s simply what makes you different.

For example, Facebook started with connecting you to people you used to know but you might not have seen in years.

For young Nigerians, Twitter is a space where they learn, laugh, love, make money, make friends, hook up, debate, argue and fight.

That’s a crazy USP.

Back to the topic, these are ways to improve your USP:

1. Insist on benefits over features

“Why should I buy your stuff?”

“What do I stand to gain?”

“How does it help me?”

Your Customer is selfish and doesn’t care about you.

This is why your USP should be about them and how they stand to benefit from your product/service.

2. Differentiate Yourself.

What makes it different from others out there?

That’s why you see certain sales messages start with “Unlike most other products out there…”.

Or “Unlike some of our competitors…”

Once you can answer these questions clearly and compellingly, you’re on your way to making good money.

3. You can even do it through your domain or product name.

Think of products like Reel Fruits.

Most people won’t even remember the word is reel because it’s the same pronunciation as real.

Genius stuff 👌🏿

Think of oneminutecureforalldiseases.com

lowestfares.com

4. Highlight a feature that your product/service has that others don’t/Fill a void in the marketplace.

When you go through Expertnaire’s timeline on twitter.com/expertnaire

You notice their USP’s are tied around the biggest commissions in Nigeria, getting paid every Friday, best affiliate marketing platform in Nigeria, how they fill in the void for Nigerians interested in Affiliate Marketing but can’t get on Clickbank, Moreniche, JVZoo because of location etc.

Also, their pinned tweet helps break it down for people with no prior knowledge or experience of affiliate marketing.

Now, the cool thing about USPs is you can use them for your advertising campaigns, product or service branding.

Or even a headline for a sales message.

Or an idea for a product launch.

Or a theme that sets you or your brand apart.

So, you must dig deep to find something powerful & compelling.

Your options for crafting a USP are enormous. Just don’t limit yourself.

I hope this helps you.

– Uche.

You can follow me on twitter.com/ucheokorolive

The Most Unusual Marketing Stories Of All Time V: Krav Maga And How To Apply It In Sales and Marketing.

Have you heard of Krav Maga?

It is widely known as the world’s most effective and dangerous form of martial art.

In effect, it is also the deadliest in the world.

Krav Maga is a military self-defence and fighting system developed for the Israel Defense Forces (IDF) and Israeli security forces.

It is derived from a combination of the most effective and practical techniques of other fighting styles – boxing, wrestling, judo, aikido, karate and street fighting.

Krav Maga focuses on real-world situations and doesn’t care for rules and opponents well being – either permanently damage your opponents or kill them.

Its theme is:

“When you fight them, don’t fight fair cos you’ll never win.” – Kendrick Lamar (Ronald Reagan Era)

Krav Maga was derived from the street-fighting experience of Hungarian-Israeli martial artist Imi Lichtenfeld, who made use of his training as a boxer and wrestler.

Some of the keys focus of techniques in Krav Maga are:

– Finishing a fight as quickly and aggressively as possible.

– Aiming at the most vulnerable parts of the body.

– Continuing to strike the opponent until they are completely incapacitated.

– Using any available objects at hand that could be used to hit an opponent.

This last sentence leads to the next point of using Krav Maga in your sales and marketing campaigns.

But first of all, let’s talk about a multinational corporation that turned around a negative situation with what can only be described as a Krav Maga technique.

Enter KFC.

It’s 2018 and KFC restaurants are running out of key ingredients, including chicken.

Not particularly due to the company’s or any of their staff’s fault.

It was a logistics issue.

But it was so bad that there were at least 53,000 mentions of KFC running out of chicken, alongside hashtags such as “#ChickenCrisis” and “#KFCCrisis”.

KFC had 900 of their restaurants closed.

Now, think about that as a business owner.

According to Meghan Farren, KFC’s chief marketing officer for the UK & Ireland, “At the time, our business was, to be honest, on its knees. We have 26,000 team members across the UK and Ireland, and many of them were taking abuse from customers, day in and day out. They were being berated for not having salt, for not having ketchup sachets, for running out of hot wings.“

The executives at KFC knew they needed to do two things:

1. Send out a mass apology to the public.

2. Explain what the problem was, what was being done to fix it, and fix it immediately.

So, how did they achieve this?

Enter the FCK Campaign.

FCK pronounced as f*ck was guided by the “three Hs” of “humility, humour and honesty”.

But the fact that it was the word “fuck”, an everyday swear word, but used creatively (rearranging the letters KFC) blew everyone’s mind.

It seized attention, before offering an apology.

Even the apology was funny.

It was a massive success.

The ad would go on to appear in over 700 press articles and TV discussions reaching a combined audience of 797 million all over the world.

Plus, 219 million social-media users within three months.

By that time, the campaign had generated more than one billion impressions. All from a single ad. 

All thanks to Krav Maga, this just proves that no situation is irredeemable.

Just fight with anything and everything you have…and you might just win.

I hope this helps you.

– Uche

Death Or Insanity?

A society is gauged by how they treat their mentally unstable.

I once wrote this down somewhere in my notes and didn’t even think much about it at the time.

After all, thoughts would always be thoughts.

Well, today, I met a clean cut, handsome, smiling 66yr-old with dementia.

I didn’t even figure it out initially as I was caught up with how impressionable and overly affectionate he was with a neighborhood kid.

When it hit me, my face was like one of Martin Scorsese’s freeze frames.

Jaw drops. Click!

Memories came flooding back.

I tried to think of the exact minute you go from being all rational and logical to spewing incoherent and meaningless stuff.

The exact moment it clicks shut in your mind, and then you begin saying nonsense.

The exact moment your mind is broken.

And then, the forced smiles, yimus, snickers, and managed tolerance from people around you.

The loss of dignity. The shame. You go from being respected to becoming a mad man.

In a very superstitious community like ours, your case takes on a spiritual undertone immediately.

“A mad man is never ashamed, only his family members are” – Igbo proverb

Why then would his family let him go about like this?

But then, there’s only so much caregivers can give and take.

People get tired.

Patience has an elastic limit.

People have their own lives to live, build and manage, and not let it peter out by being tasked with the burden of taking care of a family member, a mentally unstable one at that.

What about his country/community?

Which begs the question, aside ostracization, what does Nigeria do for its mentally ill?

Kesh just told me “They don reason us wey well finish before they start to reason craze people? Baba, you go wait tire o“

In saner climes, mentally ill people are provided with robust options; quality health care system, accessible medication.

And so many of them even get to enjoy life, doing almost everything others get to do including getting an education and raising a family.

And though I have never been to a mental health institution in Nigeria, you just have to visit our prisons to understand what it means to be institutionalized in a country like this.

This is not one of those ‘everything wrong with Nigeria’ posts, rather it’s a reaffirmation of the maxim ‘Enjoy the life you’ve been given‘.

We could all die any day, worse is we could lose our minds any day.

And with a country as ours, we are always minutes away. Love yourz.

When we talk about the uncertainty of life, we almost always think of death.

I once got down from a bus at Marina, walked about ten steps, tried to shift for an aged woman walking beside me so she wouldn’t get hit by an oncoming vehicle and boom!!! I smashed the side mirror of a danfo parked on the side of the road to bits.

I had just the transport fare to where I was going on me, so when the conversation switched to “Bros, how we go do am naa?“, hard guy for start to dey cry sef. 😂

I thought about every decision I made prior to alighting from the bus when I did.

“See me wey suppose stop on top bridge. Heiii God!!! 😂 Which kind calamity be this?”

And then it hit me, someone once said that’s how the afterlife is/would be.

The one time you get to question every single decision you’ve made throughout your life.

That is if you refuse to live introspectively.

So do we wait until we die before asking questions of ourselves?

Funny thing is, death doesn’t even scare me.

However, yut you see dementia? Chills my bone marrow.

How To Understand Your Audience

So, my girlfriend sent me a message yesterday asking about a laptop she wanted to buy.

Here’s the message:

I asked her what colour the laptop was. Lol

Now, if you noticed the ensuing conversation, you’d see she took my reply seriously, whereas I was making a joke and just messing with her.

Now the thing is I could have started going down into talking about specifications and blah blah blah about the laptop. Even going as far as sounding like a laptop salesman.

But what’s cute is I could finish talking about everything I knew about laptops and she might end up buying another laptop because it’s pink in colour.

Or because it’s cute.

Now, no disrespect to my woman who is smart as hell, as she shows here.

But the truth is that it’s important to know and understand your audience before selling to them.

My woman doesn’t work in tech, but she writes and makes videos so that laptop should be good enough.

But as someone who cares about form and aesthetics, does it also catch her eye?

This is why I teach students in my sales and marketing community that other things can sell a product other than functionality or features.

People buy because of benefits.

But they also buy because of how they feel about it in the present.

Or how they would feel about the product in future.

Does it tap into an emotion?

Does it elicit or tap into a certain desire?

Does it catch their eye?

Does it make them fulfilled?

Peace of mind? Freedom? Vanity? Prestige?

There’s a reason why religious groups spend so much money designing and building their places of worship.

Aren’t you awed when you see those magnificent churches and mosques and temples?

Grandeur – that is it.

That’s how King Solomon stole God’s heart overnight.

Even God who created all things was moved by the splendour on display. Talk less of humans.

What else does your product give your customers apart from function?

Those are questions you should ask when trying to sell.

It Always Gets Better

Every day, I have to continually remind myself that prosperity is a process, not an event.

And that’s because of the phenomenon of the snowball effect.

The snowball effect is used to describe how a small ball of snow at the top of a snow-covered peak grows in size as it rolls downhill.

It becomes so big that sometimes it’s 20, 50, 100, and even thousands of times bigger than the initial ball of snow.

This is how most growth in life is.

An example of a snowball effect that happened to me recently was in February.

So, in February, I decided to write every day.

Not just write every day, but write and also publish.

So, I wasn’t just taking notes and jots, but I was also editing, proofreading, writing and rewriting.

Think blog posts, articles, tweets and whatnot.

And the thing about writing every day is having to read every day + sometimes for hours on end.

The downside of all this was I fell sick.

But the upside was I made the most money I’d ever made at a single point the next month.

That single push in February snowballed into me taking more risks going forward.

The reason I’m sharing this is just to tell someone out there that growth isn’t linear.

And that sometimes it feels like you’re not even growing at all.

For someone like me who’s obsessed with constant growth, it can even be depressing when you hit a plateau.

The key is just to pick yourself up, dust yourself and keep going.

If it means you need to slow down, then please do.

The bamboo takes around 10 years to grow, but once it does it just keeps growing like it’s on steroids.

So, wherever you are right now, just keep going.

It gets better.

This Is What Dreams Are Made Of

Was in Ibadan over the weekend, my second time in almost 2 years since I left there.

We had an event to attend, so we had to drive past NTA and memories came flooding back.

You see, 2 years ago I was on one of the sets for my friend Juli-Ann Agorye’s show talking about digital marketing.

The show was so good I was invited back more than once.

But what’s funny was that before getting on that show I didn’t even know anything about digital marketing.

What’s even funnier is that most of the stuff I eventually talked about on the show was what I pinched from reading tweets from @ronaldnzimora, @toyinomotoso and @akinalabi.

2 years ago I was on my khaki trekking from Sango to Agodi on Thursdays.

And I had no idea where my life was headed.

2 years later, I work directly or indirectly with some of the guys whose tweets I used to front.

I also have a small community where I teach digital marketing with a few other guys.

I have a thriving blog where I write regularly about sales and marketing.

I’ve collaborated with and will still collaborate with these guys killing it out here in direct response.

Pure stuff of dreams.

And I swear, I’m not trying to motivate any of you.

I just wanted to let you know that it’s okay if you’re uncertain about what next to do with your life or you have no idea how to go about it.

It’s okay to be confused.

It’s okay to not know where next your life is headed.

I was in this same place 2 years ago and thank God for NYSC (the one reason why I’m sentimental about it).

I used that entire year to just read lots and lots of books, meet people, make friends, get my shit together, and figure my life out.

You might not have the luxury of an entire year but it’s okay to just go slow while you try your hands at different things to know what works for you.

Like I said before I’m not trying to motivate you, I guess I’ve just been lucky enough to get here.

But I just hope this helps you.

– Uche

PS: If you are interested in learning more about my journey into digital marketing, you can read up on it here.

https://www.ucheokoro.live/2021/02/18/19-things-i-learned-from-working-with-toyin-omotoso-in-2020/

The Most Unusual Marketing Stories of All Time IV: Christianity

As at the time of Jesus’ death, even after walking the length and breadth of Israel for 3 and a half years, he mostly had just a small core following – 11 disciples and a few friends here and there, like Lazarus, and his sisters.

Even the affluent ones like Nicodemus and Joseph of Arimathea were low key.

So, how did one of the greatest group explosions occur?

How did the early Christians get up to 3,000 & 5,000 people to join them at once on two different days?

What Made It Work?

How did they carry out one of the greatest marketing strategies the world has ever known and yet hasn’t been able to figure out?

Mind you, I’m not about to say anything spiritual.

I just want to explain in marketing terms how a small business can be grown using the early Christian church growth strategy.

1. Minimum Viable Audience

According to Seth Godin, here’s how it works: “If you can find an audience of people who, if they were to care about you, if they were to embrace you, if they were to dance with you, it would be sufficient to propel you to the next step, begin there.  And if what you make and share with them is amazing, they will tell the others.”

In the creator economy, it is said you need just 1,000 core fans to earn and sustain a living.

1,000 core fans that can go to war for you.

1,000 core fans that can buy everything you put out.

Jesus needed just 11.

This also ties in with the next point.

2. Word Of Mouth Marketing

“In the name of Jesus, Amen.”

Probably the most powerful and most spoken 6 words in the history of religion and mankind.

After the death of Jesus, his disciples preached and carried out works in his name.

Note that last part – in his name.

There is nothing as powerful as someone recommending your product or service to someone else who hasn’t met you or knows you. Or hasn’t used your stuff.

Or even if they’ve heard of you before, a recommendation further lends more credibility to your product/service offering.

Imagine people who had already heard of the eccentric preacher but never met him? Then going out and hearing people preach in his name.

Even get beaten, dragged and ridiculed for his name.

Crazy!

You need people to talk about the awesomeness of your products. That’s why Apple is regarded as a cult.

3. Be Different

Jesus was eccentric. He spoke truth to power. He dined with tax collectors and politicians. He talked the scriptures flawlessly. He was friends with sinners. He walked around with a ragtag band of loyal followers.

But in all of this, he was different.

The Bible says a couple of times “they’d never seen anyone or heard anyone speak like this man.”

You can be a white or black or brown cow and nobody will notice you. But imagine being a purple cow.

Your prospect sees a lot of people trying to sell the same thing you’re trying to sell to them, so why should they listen to you?

Why should they give you their time?

Because they think you’re worth it because you’re different.

4. Testimonials/Proof

I tell my students this all the time that first people will ignore you, then they laugh at you, then they fight you, then they ask you how you do it, then they become fans of your work and then you win.

But you have to prove it first.

That’s why proof is important. It’s your biggest weapon against doubters and naysayers.

It’s how you turn them into fans.

5. Relatability

Jesus’ disciples were mostly laymen with no formal education or scriptural training.

Some were fishermen.

One was a zealot or protester.

Others were almost obscure people.

But that’s one thing that worked in their favour – you could relate with them.

This is something that your customers need – they want to be able to relate with either you the product or service creator, or the product or service you’re offering.

Think about Eminem. Think about Coca-Cola.

Is your brand relatable?

6. Authority/Conviction

Remember these were laymen with little or no formal education or scriptural training.

But one thing marketing has proven time and over again is that when you believe in your product, it shows in how you talk about it.

The Bible says, “they spoke with authority and power.”

How much conviction do you speak with when describing your product?

Do you talk about your craft with passion?

How knowledgeable are you about your audience and product?

If someone stops you in the middle of nowhere, can you have a conversation with them about your business without needing any help or guides?

7. Value

How much value are you giving away? Free stuff? Discounts? Quality Help?

This was what the disciples did with their miracles and acts of kindness.

And it further proves that people don’t necessarily care about you.

But they care about what you can do for them.

This is the root of human relationships.

It’s how you build bridges – by giving something away.

And the law of reciprocity always works for generous people and businesses – as long as you ensure it doesn’t hurt your business.

Your customers will give you something back.

I hope this helps you.

– Uche

PS: You should also follow me on www.twitter.com/ucheokorolive where I tweet things I’d naturally not say here.