6 Things I Learned From Working In Sales and Marketing For 1 Year.

Over the last year, I had the good fortune of learning and working in sales and marketing with some of the most brilliant people I’ve ever met in my life.

It was one of the hardest things I’ve ever done, but I learned so much from there that I wouldn’t trade the experience for anything.

I’ll be sharing 6 of the things I learned within a year, and I’m hoping they help you build your business, increase your sales and revenue and also improve your life.

1. Selling Is Like Having Sex.

The same way women give up the cookie to men they feel comfortable with or men who inspire adventure, excitement or danger in them is the same way your customers will react to you.

It’s either they trust you enough to buy from you, or you inspire so much excitement in them that they are willing to buy whatever you’re selling even if it looks like a rash decision.

If they trust you and you also inspire them, a double win for you.

2. Sales and Marketing Opens Your Eyes.

I have no idea if the forbidden fruit Adam and Eve ate in the Garden of Eden was an apple, or if it was sex (as many people have argued over the years), but the one thing I’ve noticed is that sales and marketing is the real-life forbidden fruit.

No one spends some time in sales and marketing and stays the same. It’s like taking the red pill and unplugging from the matrix.

It goes as far as affecting your speech pattern, body language, and even your social interactions.

Sales and Marketing completely changes your thinking as you slowly begin to understand how every single sales process is simply human interaction. And at the root of this interaction and what ultimately powers it is emotions and human nature.

3. Human Nature Hasn’t Changed.

Faster Internet Speed. Faster servers. Smartphones. Computers. Electric cars. But human nature hasn’t changed since the time of Jesus.

Whatever emotions Julius Caesar or Martin Luther King felt when they were alive was felt by cavemen too. Those emotions are also being felt today too. Know this and know peace.

4. Everyone Wants Something And So Appeals Have To Be Personal.

Appeals are crucial to every sales process.
A married 30-year-old will be more inclined to get insurance for his family, whereas a 25-year-old bachelor who’d rather a Ferrari.

Understand this & simplify your sales processes.

PS: I’m the 30-year-old who wants the Ferrari though 😁

5. Words Are Everything.

As you sell, you begin to understand the nuances of communication and the raw power of words.

Words will build people and nations up. Words will start wars.
Words will get you laid.
Words will put money in your wallet and bank accounts.
But words will also kill you.

Like fire and water, play with words at your peril.

6. Everything Is For Sale.

People usually say everything has a price. But I think the proper thing to say is everything is for sale.

Gary Dahl selling over a million pieces of pet rocks for $4 each?
A tissue for $5,300?
Hair for $1 million?
Waist trainers?
A domain name for $16 million?
Mess for $4 million?
A glass of water for $455?
More than 100 million units of the hula hoop for $1.98?

If you don’t believe me, you can go to the link below to see some of the weirdest things people have bought for money.

https://tinyurl.com/y26zjm4t

Which is why I’m still wondering why you haven’t launched that your brilliant idea because you think it might fail.

But there’s a caveat though. Just like having sex, the timing, delivery and emotions have to be right.

PS: Maybe sales and marketing open your eyes, or maybe it gives you a third eye. Or maybe it just opens the third eye you’ve always had, but I just know you begin to see things differently.

So, here’s to many more years ahead 🥂

Uche Okoro

Writer. Sales & Marketing. Business & Investing Afficionado.

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