Tag: Life

America, Dopamine, Nigeria & Yahoo Boys

Why Is America The Greatest Country In The World?

Because it knows how to reward dopamine.

There’s a common misconception dopamine is released in the brain as a result of engaging in pleasurable activities like sex, eating a nice meal, having a drink etc.

But hold on to that thought for a second.

In which other country would an immigrant from Mexico, Italy, India or somewhere in Africa move to, start a business or get a job, see five of their kids through college and then one of them goes on to build a Silicon Valley startup worth $ 7 billion.

I don’t know whose family history this is exactly, but if you drew a line across the stories of immigrants, and even people of colour (despite the depths of institutional racism reported across the country), America rewards dopamine.

America rewards hardworking people.

Which takes us back to the third sentence in this post.

The misconception surrounding dopamine.

We commonly believe dopamine is only attributed to activities that can be termed as natty and time-wasting like Netflix & gaming.

But where else can a gamer (regarded as deadbeat in other cultures) go on to become a reality star, stack bundles of cash and even build a business off such natty behaviour?

Yet another reward for dopamine.

But this isn’t even the misconception of dopamine.

The bigger misconception is we believe dopamine only comes as an end product. We don’t even know dopamine is also tied to the process.

The process of building a business and racking small wins like your first order, your 10th sale, your 50th customer and then onto bigger things.

Dopamine hits like waking up everyday to Nike adverts and seeing these NBA players in the flesh and knowing that if you could put in work, chances are you could make it.

Dopamine hits like seeing Serena Williams on TV and being able to relate to her because her cousin was your classmate in high school.

Dopamine hits like walking down the Hollywood Boulevard and bumping into your favourite actor.

That kind of dopamine hit.

The one that assures you that everything is possible if you keep striving.

There’s a win around the corner.

Success isn’t far away.

This week there was another conversation again concerning the Yahoo menace in Nigeria.

I recall a friend sharing this story on Twitter:

“I just had one of the most unnerving  experience of my life.

So this woman on my street called me to help her to talk her child that’s been moving with Yahoo boys and apparently started doing it too, the woman started the conversation by saying I’m an example of someone the boy should emulate and see as a mentor, seeing how I’m nicely dressed going to work everyday and I how I keep my life off drugs and going about things the right way.

So I told the boy, why old fashioned hard work pays and how there are legit ICT skills he can learn.

The part that blew me away, boy started by saying no disrespect to me but looking good in shirt and tie or being unproblematic doesn’t pay the major bills, that he doesn’t see me driving a car, but bro Tunde who didn’t even finish secondary school but does “G” drives a nice car.

Boy said he can’t waste the next ten years of his life just to become a guy that wear shirt and tie to fly bike to work or wait for office bus.

I tried to tell him that I have responsibilities and buying a car is a luxury I can’t afford right now that there are guys who are like me who can actually “ball” and that I enjoy life in a different way than spending money on call girls and alcohol.

Boy said he got an iTunes gift card of $200 within 2 days of asking and no work can guarantee him that..

At that point I just kept mute and told the mother to pray for him or find someone he respects to talk him out of it.

Kids these days see Yahoo boys as mentors than regular hard working guys because our society worships money and we live in a country that rewards greedy politicians than Doctors, teachers and co.”

This tweet is over 1 year old.

But it still lives in my head.

I remember writing “We need role models in our community. But we don’t just need role models, we need RICH role models with legal means” as a response.

But I don’t just think that’s enough.

Rich role models are great.

But people want to also feel like their efforts matter.

People want to believe their work can bring them success. Not get snuffed out by a system that rewards the guy who can break the law and get away with it.

In this fast paced Indomie world we live in today where instant gratification reigns supreme, we also need a system that rewards dopamine.

But not dopamine as we know it.

But as Americans & American immigrants know it.

I have a feeling this is why comedy, skit making & social media influencing are on the high nowadays.

With the exposure, monies, sponsorship & endorsement deals, it’s the closest thing to a reward system.


A dopamine reward system.

If You Teach Your Child Nothing, Teach Them This.

Everyday when I come online I see one new tweet, post or an article about what people say they’ll teach their kids or what they’ll make sure their kids learn.

I’ve seen people say they’ll make sure their kids learn skills like sales and marketing,  copywriting, red pill and pickup artistry, coding, writing and whatnot.

I’ve seen people use terms like love, family, happiness, satisfaction etc, to describe what they’ll ensure their kids know and understand.

And of course, this is all good.

But I haven’t seen anyone talk about detachment yet.

Maybe it’s because it’s not as popular as the rest. But imagine training a child to learn how to be detached from outcomes.

And that’s because a detached person isn’t carried away so much by success they forget there are still battles ahead to be fought and won.

A detached person isn’t weighed down so much by failure or a series of failures they stop believing in themselves or fail to realize there’s always a glimmer of light at the end of the tunnel. And that this light is in fact hope, and this hope is a hope of success.

A detached person isn’t tied down by sunk cost fallacy – choosing to stay in a relationship, partnership, country, business or deal because of how much they’ve invested in it already whether emotionally,  financially,  physically or with their time and energy.

A detached person can always pack up and leave.

A detached person is willing to let go.

And that’s the beauty of detachment – from outcomes and people.

It’s the greatest form of freedom because it allows you see the forest for the trees.

It also gives you the much needed dose of clarity when everyone else is being led by their emotions.

It’s the greatest superpower.

If you teach your child nothing, teach them detachment.

THIS MATTERS

This matters
This matters as I ought to keep a generous mind
This matters because I should maintain a grateful attitude
This matters that I treasure every single moment, whether big or small as size and significance do not correlate
This matters because this matters

This matters as I strive to live a life of very few regrets, as a life of no regrets is almost impossible
This matters that I live even if it kills me
This matters that if it is worth it then I should die for what I believe in
This matters, of course, this matters

This matters that I am human, after all, what else can I be?

gods? If only I knew how jealous of me they are
This matters that I revel in purpose, because without it these matters would amount to groveling in the dark, and unless something changes, with no promise of light at the end of the tunnel
This matters that I accept risks and take my chances

Scratch that, I take chances, whether there are mine or not, as fortune favors the brave, and brave men are but cowards that other cowards just do not know about
This matters, why not, this matters

This matters because these matters are quite simple, and living a simple life isn’t quite far from these matters
This matters that I win, whether a victory, a loss, or an experience, I win all, with just an alignment of my perspective
This matters that compromise, coexistence and community are not just words I gloss over, but that in the daily living of this life they are words to I live by
This matters, but wait! Why wouldn’t it?
That is why this matters

© Uche Okoro 2017

This Modern Living.

I could stay in this house for weeks and no one would knock on my door unless I’m expecting them.

Sometimes when I hear someone knocking, I’m genuinely surprised. Other times, people have knocked and left because they didn’t get a response.

Truth is, it wasn’t on purpose. I either didn’t hear them or I heard and thought it was on someone else’s door.

And as much as I love the privacy this way of living affords me, a part of me feels like this is a dangerous way to live.

I’ve heard stories of people who’ve died and left rotting in their houses unbeknownst to their neighbours.

Back in the day, people would sit outside their houses in the evenings with their friends and neighbours hashing out how their day went, laughing, chatting and catching up.

Nowadays, our apartment windows are so tiny, it sounds idealistic having a backyard or even front porches/verandahs where people can come outside to sit and say hi to their neighbours.

Maybe we should blame it on the stress that comes with city life.

Or maybe we should blame it on fucked up housing and badly designed buildings.

Or maybe we should blame it on ourselves.

We claim to have left the village for the city in search of a better life.

However, it seems we instead left our humanity and community behind.

It’s fucked up, this modern living.

This Is Why Leaving Your Comfort Zone Is Bad And Completely Wrong For You

I woke up on Friday and my mind went to my cousin Frank who constantly pushed us to imagine a bigger and better life than what we were used to in Cross River.

I was sixteen when I left home completely on my own for the first time. Since then I’ve been to over 20 states in Nigeria.

Some of these places were pit stops, some I passed through and some I lived in for some time.

I’m not even where I want to be yet, but a part of me strongly feels every man should leave their hometown at age sixteen, or at least eighteen, or at latest twenty-five.

Travelling to previously uncharted territory in this age and time might be the closest thing to signing up for the army or going to war as our ancestors did back in the day.

It’s one of the biggest tests of mental strength.

And that’s aside from the lifelong friendships and once in a lifetime experiences you’ll accumulate.

I look at my life and everything that has happened to me over the last nine years and I’m grateful because Cross River had little or nothing to offer us in terms of ambition.

Instead, it had everything that would blunt ambition: food (lots of it), alcohol (copious amounts of cheap premium ogogoro), beautiful women, familiarity, ease and comfort.

Kids would go to the same primary and secondary schools as their parents.

End up at the same universities with the same people they grew up with and went to primary and secondary school with.

Work at the same offices as their uncles and aunts or just go on to manage their parent’s businesses or break out and do the same businesses.

Live and know the same people for decades, drink at the same spots, engage in a few uninspiring ventures, fuck the same women and do the same damn thing every day.

Which of course, isn’t a bad thing.

Because as much as I’m a big advocate of stepping outside your comfort zone, especially in the pursuit of success and a better life, I’m not claiming everyone who left was successful.

I know a couple of people who weren’t.

But I also know a lot of people who didn’t succeed and came back and used their experience to become huge successes back home.

This clearly shows when it comes to travel, the education is in the journey, not the destination.

This is also why I don’t feel like anywhere is a permanent homeland for me.

Lagos, Ibadan, Asaba, Anambra, Port Harcourt, Abuja, Cross River.

There are all just spots in the journey.

Maybe my Igbo roots are the reason why, or maybe I’m chasing something or who knows? Maybe something is chasing me.

But I guess Aleksandr Solzhenitsyn said it best:

“Own only what you can carry with you: know languages, know countries, know people. Let your memory be your travel bag”

And that’s why I’ll forever travel light – no big bags, no large suitcases, no oversized luggage.

Because memories and experiences are mostly everything you need.

Thank you, Frank Obinna.

– Uche

Why You Shouldn’t Pay Anyone For Mentoring, Teaching or Guidance.

Paying for mentoring and guidance is like paying for a fresh pair of eyes and an extra brain.

But it’s not always an extra brain because the person you’re paying has accumulated a couple of brains to theirs already.

Yesterday, a stock recommendation I paid for made $35 in one day.

In one day.

Bring out your calculator and punch – times by 520.

That’s over N18,000.

In. One. Day.

This year alone, I’ve bought the 72IG Implementation Program for 2 people (almost 100k).

I also paid for Motley Fool’s 1-year sub for $99.

I just bought a program about webinars.

I know how to do webinars.

I’ve collected 250k from appearing for less than 2 hours on a webinar.

But I feel there’s a lot of room for improvement.

And I just paid for it.

One of my favourite Twitter accounts dropped a link to their book & I whipped out my card to get it immediately.

I randomly bought an e-book from one of my students weeks ago.

It wasn’t because I needed it per se.

Rather it was because I was impressed by what she was doing and wanted to encourage her to keep going.

I can’t get a Masterclass sub at the moment because my schedule is too tight & it’d be foolish adding more stuff.

Not because I can’t afford to.

The reason I haven’t paid for my Toastmasters annual sub is that we moved from physical meetings to online because of COVID-19.

And I’m not a big fan of watching screens because of my eyes.

It’s why I struggle with watching movies nowadays.

Plus, I miss most of the online meetings because of my sleeping schedule.

I might put together over 800k for Errol Gerson’s live coaching program.

Looks like it’s worth it.

But it wasn’t always like this.

There was a time I couldn’t afford any of these things.

Make I no even talk go far sef.

2 years ago, I couldn’t.

So, what changed?

I spent my entire NYSC year reading at least 2 hours every day (I don’t even read as much nowadays).

I ended up reading 60 books before the end of NYSC.

I spent the next 1-year writing articles every Sunday on a free WordPress blog.

For 52 straight weeks, I wrote at least 1 article per week and published it.

It didn’t matter if it was garbage or didn’t make much sense, I published it.

During this time, I would wake up by 3 am daily, read for at least one hour, then copy out a sales letter by hand.

I’d do this before going to work every day.

I still write letters out by hand every morning before going to work.

I did this morning too.

That’s aside from the voluminous sales & marketing materials I kept going through – some I didn’t even understand at the time.

I still do – some I don’t even understand.

I was also practising Spanish for at least 15 minutes a day.

Most of these things were free.

Maybe all of them.

The only thing it was going to cost me was data, time & attention.

I didn’t have money, but I had time.

And I had small money to pay for data.

That was all I had.

I’m saying this because most people start crying when they want to get something that might change their lives and they are told to pay.

They start asking why they can’t get it for free.

Or they complain about being ripped off.

Well, the truth is most of what you need to succeed is on the Internet for free already.

What it’s going to cost you is TIME & ATTENTION.

But the truth is you’re not ready to suffer.

You’re not ready to sweat.

You’re not ready to bleed.

You’re a baby boy or baby girl for life.

Go to YouTube.

Use Google.

Read Quora.

Read posts on Medium.

Go on Twitter and follow accounts that teach what you’re interested in.

Some of the stuff posted for free on Twitter are things you’ll learn for hundreds of thousands of dollars in Masterclasses.

Subscribe to free email subscriptions.

Get free books online.

Go to a library in your area.

Attend free seminars & conferences & webinars.

There are so many of them.

Is there a seminar in another city? Travel and go there.

The Queen of Sheba travelled from Ethiopia to Israel to see King Solomon.

She ended up getting premium dick, got pregnant for him and a successor to her throne.

Pregnant for a man who had 700 wives and 300 concubines but only 4 children – a master of the pullout game 😁

She changed the destiny of an entire nation.

My life changed from an Akin Alabi seminar I attended during NYSC.

I just sat there in the audience and told myself, “One day, I want to work with these guys I’m seeing on stage and I don’t know how, but it’s going to happen.”

Go to Church (your Pastor/Priest still has something to say).

Get a free WordPress blog.

Go to parties and socialize.

Comb through your emails.

There’s something in there.

Buy a notebook or diary and write.

Fuck that!

Write in your phone’s notes.

Someone I know wrote 150 songs in one year (2 songs every week) because they were trying to get better at songwriting.

But just know what’s most important in all of this is to TAKE ACTION with what you learn.

People have gone to work with Facebook, Apple and other big companies from skills they’ve acquired on YouTube.

All for FREE.

The data you use to scroll through Instagram every day, use it to read a post on Quora.

The time you spend looking at people’s WhatsApp status, use it to read a book (physical copy or on your phone) for 15 minutes.

Grab your PC and watch coding tutorials for only 30 minutes.

Practice what you’ve seen and watch your life change.

A friend I used to force during NYSC to code for just 30 minutes a day now works with a tech company.

And that’s aside from the other companies & side projects she regularly freelances on.

But if you feel you don’t want to waste time, then bring out your wallet or card and pay.

The only difference is you’ll spend most of your time sorting through some stuff that might be irrelevant.

But do it anyway.

After all, you don’t have money.

But you have time.

If you don’t want to pay, then do the work those people who are asking you to pay have done.

I remember a story about a woman who met Pablo Picasso in a cafe.

She walked up to him and asked him if he could draw her.

Sure, why not? He accepted.

In 10 minutes, he was done.

When she saw the drawing, she was so blown away by the sheer beauty of it.

She asked him how much.

He told her $10,000.

“What?????? It took you just 10 minutes,” she screamed.

“You’re not paying me for the 10 minutes it took me to make a drawing of you.”

“Rather, you’re paying me for the 20 years it took me to learn how to draw you within 10 minutes.”

When you pay, you don’t only pay for value at the moment.

You also pay for close association and experience.


You also pay for perspective.

My friend told me how he paid 50k for a seminar and learned just 2 things.

According to him, those 2 things were what changed his business.

Those 2 things helped him to scale his income from 1 million to over 10 million.

2 things he paid N50,000 for only.

Don’t go and tell someone who has paid for where they are today with blood, sweat & tears to mentor you for free.

Who are you exactly?

And why should they even listen to you?

Some of the stock picks I’ve seen on Motley Fool are even on my stock watchlist.

Yes, I’m that good 😁

But I’ve also seen some I never knew and have never heard of.

That’s the importance of paying for things.

Nigeria is hard already and we’re all trying to survive.

So don’t come and tell me the information I’m giving you is too expensive.

If you can’t afford it, go online and read and do your research.

I can’t even deny it.

I’m also lucky to have a mentor who gives me whatever helpful info he has which he believes will help me too.

Even when I don’t ask.

But one thing he keeps saying is, “Uche, I’m giving you all these materials because I know you’ll read them.”

My mentor drops millions of naira on courses and programs every year.

He never complains about any of them.

What he’ll tell you is no matter how bad it is, you’ll always learn at least one thing.

I also have a couple of people who pay for stuff and I get the opportunity to see them for free.

This means it’s also on me to use my time, energy & effort to get anything meaningful from these gifts.

As it’s on you too.

Use your kafa!

There’s nothing for free out there.

You either pay with money or time.

The videos you’re watching for free on YouTube, you’re aware YouTube is going to pay those guys, yeah? 😁

But it’s not me who paid for it though.

So, how about the hours you spent?

The data?

YouTube will pay them for being able to make you spend time watching their videos.

The sites you visit will get paid via Google’s ads placement program.

Don’t be foolish.

You’ll always pay for everything – one way or another.

I’ll end this by finally accepting to pay for my Toastmasters sub this year 😁

And just to add, I’ve lost money paying for information too.

The first time I paid for information was in my 1st or 2nd year at the University.

Some guy had a trick for beating sports betting companies on their virtual games.

It was around N4,000 or so.

And for someone who had it rough during university years, N4,000 was a lot of money.

I didn’t even know you needed a PC, and I didn’t have one.

I paid 100 euros for a project that never worked while in the university.

I borrowed money from my mother and paid 50 euros for something else that didn’t pan out while still in university.

Bought a guide on how to receive money from PayPal from Nigeria when I was hustling for a freelancing foreign transcriber position.

I no later use am.

We’ve put over half a million in a project that didn’t meet expectations.

I’ve got money stuck in places.

Maybe it’s the universe, I don’t know.

Just know you’re going to lose money while trying to make money too.

All the professional courses I did during NYSC look like I wasted money.

But I turned down a job from one of the top 5 fashion designing & styling houses in Nigeria, and another from a top 5 Nigerian bank.

But I probably wouldn’t have made it to those interviews if my CV didn’t make sense.

I’ve wasted time too.

Watched over 10 hours of weight loss videos in January because I was trying to develop a product.

Read a bunch of stuff too.

Ended up scrapping it because there was no big idea.

Do you know what I’m going to do by this time next year?

God willing, I’ll take what I know about the stock market, add it to what I’m learning from my paid sub, maybe collaborate with someone else and create a stock market product.

And then sell it to people.

And don’t ask me why I wouldn’t just teach people for free.

Last year, I was talking to a bunch of people about the stock market and they claimed they wanted to learn.

I went through the stress of putting together a Zoom class and guess how many people attended?

Zilch. Nada. None. Nobody.

I don’t care what you think.

But I hope this helps you.

Because that’s the way of the Shaolin.

– Uche

PS: The stock pick I mentioned earlier is Upstart Holdings.

Gratitude Journal: 2021, Part 1

It just clocked in my mind this morning that within the last 4 months I’ve written copy for 2 projects that have grossed close to 1 million Naira each.

That’s over $4,000.

One of them with ZERO ad spend.

Yes, you heard me, ZERO.

I know it might not be much. I know 😁

But one of the guys in I & my partner’s E-Commerce Mastermind group sent me a message that he did 700k last month.

Then he told me he’d been doing Affiliate Marketing since November and hadn’t made a single sale yet.

Shared a couple of ideas with him, and within a couple of hours, he made his first sale.

Lol, see how happy he was 😆

And that’s aside people in my small community that I’ve taught things that helped them increase their income.

Some of them made their first dollar online.

All these within the last 4 months.

I’m not trying to brag.

But around this same time 3 years ago I was a broke and frustrated Engineering graduate working at a Bet9ja shop on a 10k/month salary and struggling to make ends meet.

Then I quit & started teaching Spanish.

And now I’m in sales and marketing.

Lol, it’s been a crazy journey so far, crazy, crazy, crazy!

But I’m glad I listened to my first Spanish client, Tope Sanni who told me to get a job in sales and marketing.

I’m forever grateful for the opportunity 🙌🏿

I’m also glad I listened to my instincts and turned down that bank job in 2019.

I’m also forever grateful to Toyin Omotoso for taking a chance on me when he didn’t have to 🙌🏿

He sent out a glowing recommendation of me to his list last week.

Could never ask for a better mentor.

Thanks to Godwin Woha, the first ever mentor I had.

He read a questionnaire I filled, told me I waxed lyrical and advised I take my writing seriously.

Thanks to HillCity too for the opportunity to meet him asides other opportunities.

Thanks to my partner in crime too Emmanuel Adiotu.

Thanks for pushing me, man 🙌🏿

I almost forgot Duolingo. Lol.

I haven’t even been practising my Spanish for a long time now.

But I’m dedicating at least 15 minutes every day for the rest of the year.

Because they helped unlock most of these opportunities I have today.

I have no idea why I’m up this morning counting my blessings.

But maybe it’s because today is the last day of the first half of this year.

And 2021 has been so good to me so far.

Thanks to God mehnnn.

Let’s do more for the rest of the year.

Death Or Insanity?

A society is gauged by how they treat their mentally unstable.

I once wrote this down somewhere in my notes and didn’t even think much about it at the time.

After all, thoughts would always be thoughts.

Well, today, I met a clean cut, handsome, smiling 66yr-old with dementia.

I didn’t even figure it out initially as I was caught up with how impressionable and overly affectionate he was with a neighborhood kid.

When it hit me, my face was like one of Martin Scorsese’s freeze frames.

Jaw drops. Click!

Memories came flooding back.

I tried to think of the exact minute you go from being all rational and logical to spewing incoherent and meaningless stuff.

The exact moment it clicks shut in your mind, and then you begin saying nonsense.

The exact moment your mind is broken.

And then, the forced smiles, yimus, snickers, and managed tolerance from people around you.

The loss of dignity. The shame. You go from being respected to becoming a mad man.

In a very superstitious community like ours, your case takes on a spiritual undertone immediately.

A mad man is never ashamed, only his family members are” – Igbo proverb

Why then would his family let him go about like this?

But then, there’s only so much caregivers can give and take.

People get tired.

Patience has an elastic limit.

People have their own lives to live, build and manage, and not let it peter out by being tasked with the burden of taking care of a family member, a mentally unstable one at that.

What about his country/community?

Which begs the question, aside ostracization, what does Nigeria do for its mentally ill?

Kesh just told me “They don reason us wey well finish before they start to reason craze people? Baba, you go wait tire o

In saner climes, mentally ill people are provided with robust options; quality health care system, accessible medication.

And so many of them even get to enjoy life, doing almost everything others get to do including getting an education and raising a family.

And though I have never been to a mental health institution in Nigeria, you just have to visit our prisons to understand what it means to be institutionalized in a country like this.

This is not one of those ‘everything wrong with Nigeria’ posts, rather it’s a reaffirmation of the maxim ‘Enjoy the life you’ve been given‘.

We could all die any day, worse is we could lose our minds any day.

And with a country as ours, we are always minutes away. Love yourz.

When we talk about the uncertainty of life, we almost always think of death.

I once got down from a bus at Marina, walked about ten steps, tried to shift for an aged woman walking beside me so she wouldn’t get hit by an oncoming vehicle and boom!!! I smashed the side mirror of a danfo parked on the side of the road to bits.

I had just the transport fare to where I was going on me, so when the conversation switched to “Bros, how we go do am naa?“, hard guy for start to dey cry sef. 😂

I thought about every decision I made prior to alighting from the bus when I did.

See me wey suppose stop on top bridge. Heiii God!!! 😂 Which kind calamity be this?

And then it hit me, someone once said that’s how the afterlife is/would be.

The one time you get to question every single decision you’ve made throughout your life.

That is if you refuse to live introspectively.

So do we wait until we die before asking questions of ourselves?

Funny thing is, death doesn’t even scare me.

However, yut you see dementia? Chills my bone marrow.

It Always Gets Better

Every day, I have to continually remind myself that prosperity is a process, not an event.

And that’s because of the phenomenon of the snowball effect.

The snowball effect is used to describe how a small ball of snow at the top of a snow-covered peak grows in size as it rolls downhill.

It becomes so big that sometimes it’s 20, 50, 100, and even thousands of times bigger than the initial ball of snow.

This is how most growth in life is.

An example of a snowball effect that happened to me recently was in February.

So, in February, I decided to write every day.

Not just write every day, but write and also publish.

So, I wasn’t just taking notes and jots, but I was also editing, proofreading, writing and rewriting.

Think blog posts, articles, tweets and whatnot.

And the thing about writing every day is having to read every day + sometimes for hours on end.

The downside of all this was I fell sick.

But the upside was I made the most money I’d ever made at a single point the next month.

That single push in February snowballed into me taking more risks going forward.

The reason I’m sharing this is just to tell someone out there that growth isn’t linear.

And that sometimes it feels like you’re not even growing at all.

For someone like me who’s obsessed with constant growth, it can even be depressing when you hit a plateau.

The key is just to pick yourself up, dust yourself and keep going.

If it means you need to slow down, then please do.

The bamboo takes around 10 years to grow, but once it does it just keeps growing like it’s on steroids.

So, wherever you are right now, just keep going.

It gets better.

This Is What Dreams Are Made Of

Was in Ibadan over the weekend, my second time in almost 2 years since I left there.

We had an event to attend, so we had to drive past NTA and memories came flooding back.

You see, 2 years ago I was on one of the sets for my friend Juli-Ann Agorye’s show talking about digital marketing.

The show was so good I was invited back more than once.

But what’s funny was that before getting on that show I didn’t even know anything about digital marketing.

What’s even funnier is that most of the stuff I eventually talked about on the show was what I pinched from reading tweets from @ronaldnzimora, @toyinomotoso and @akinalabi.

2 years ago I was on my khaki trekking from Sango to Agodi on Thursdays.

And I had no idea where my life was headed.

2 years later, I work directly or indirectly with some of the guys whose tweets I used to front.

I also have a small community where I teach digital marketing with a few other guys.

I have a thriving blog where I write regularly about sales and marketing.

I’ve collaborated with and will still collaborate with these guys killing it out here in direct response.

Pure stuff of dreams.

And I swear, I’m not trying to motivate any of you.

I just wanted to let you know that it’s okay if you’re uncertain about what next to do with your life or you have no idea how to go about it.

It’s okay to be confused.

It’s okay to not know where next your life is headed.

I was in this same place 2 years ago and thank God for NYSC (the one reason why I’m sentimental about it).

I used that entire year to just read lots and lots of books, meet people, make friends, get my shit together, and figure my life out.

You might not have the luxury of an entire year but it’s okay to just go slow while you try your hands at different things to know what works for you.

Like I said before I’m not trying to motivate you, I guess I’ve just been lucky enough to get here.

But I just hope this helps you.

– Uche

PS: If you are interested in learning more about my journey into digital marketing, you can read up on it here.

https://www.ucheokoro.live/2021/02/18/19-things-i-learned-from-working-with-toyin-omotoso-in-2020/