12 Reasons Why Albert Einstein Would Have Been A Great Copywriter and Advertising Guru.
It’s one thing to be one of the greatest scientists ever and devise the theory of relativity changing humanity’s understanding of space and time, but regularly dropping gems about life that can easily be related to advertising and copywriting puts Albert Einstein on another plane entirely.
The following quotes are exactly why I think Albert Einstein would have been a great copywriter/advertiser.
1. On Why Nothing Taught About Advertising In School Works In Real Life.
“Education is what remains after one has forgotten what one has learned in school.”
2. On The Importance Of Value.
“Strive not to become a man of success, but rather try to become a man of value.”
3. On The Importance of Research.
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
“The only thing that you absolutely have to know, is the location of the library.”
“Imagination is the highest form of research.”
“It’s not that I’m so smart, it’s just that I stay with problems longer.”
4. On Curiosity& Constant Learning.
“I have no special talent. I am only passionately curious.”
“Life is like riding a bicycle. to keep your balance, you must keep moving.”
“Learn from yesterday, live for today.
Hope for tomorrow. The important thing is not to stop questioning.”
5. On Why It’s Important You Find A Way To Enjoy What You Do.
“Creativity is intelligence having fun.”
6. On Humility.
“The more I learn, the more I realize how much I don’t know.“
“We still do not know one-thousandth of one percent of what nature has revealed to us.”
7. On Inspiration
“I think 99 times and find nothing. I stop thinking, swim in silence, and the truth comes to me”
8. On (Human) Nature
“Look deep into nature, and then you will understand everything better.”
9. On Failure & Persistence.
“Failure is success in progress.”
“Adversity introduces a man to himself.”
10. On Simplicity.
“If you can’t explain it simply, you don’t understand it well enough.”
“If you can’t explain it to a 6-year-old, you don’t understand it yourself.”
“Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty lies opportunity.”
11. On Risk Taking
“A ship is always safe at shore but that is not what it’s built for.”
12. On Understanding Your Craft
“Any fool can know. The point is to understand.”
I might as well call this The Albert Einstein Guide For Writing Excellent Copy That Converts 😁