I've been studying a sales letter everyday for the last few weeks by writing them by hand.Been doing this to...
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Do You Want To Write Better Leads? Then Let This Guide You
Takes 5-7 seconds to grab your prospect's attention & get them to read your sales message. This's why how you...
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Gratitude Journal: 2021, Part 1
It just clocked in my mind this morning that within the last 4 months I've written copy for 2 projects...
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What Ugly Guys Can Teach Us About Sales and Marketing.
So many years ago, a beautiful young lady was sitting alone sipping on her drink slowly at a bar. While...
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How To Use Testimonials To Improve Your Business.
Do you run a business or provide a service and you usually get advice to use testimonials on your pages...
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This Is Why A USP Is Important In Your Sales & Marketing Efforts.
In today's world where there are so many products struggling for your prospects' attention and money. This is why having...
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The Most Unusual Marketing Stories Of All Time V: Krav Maga And How To Apply It In Sales and Marketing.
Have you heard of Krav Maga? It is widely known as the world’s most effective and dangerous form of martial...
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Death Or Insanity?
A society is gauged by how they treat their mentally unstable. I once wrote this down somewhere in my notes...
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How To Understand Your Audience
So, my girlfriend sent me a message yesterday asking about a laptop she wanted to buy. Here's the message: I...
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It Always Gets Better
Every day, I have to continually remind myself that prosperity is a process, not an event. And that's because of...
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This Is What Dreams Are Made Of
Was in Ibadan over the weekend, my second time in almost 2 years since I left there. We had an...
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The Most Unusual Marketing Stories of All Time IV: Christianity
As at the time of Jesus' death, even after walking the length and breadth of Israel for 3 and a...
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4 Business, Sales & Marketing Lessons I Learned From Crazy Rich Asians.
Crazy Rich Asians by Kevin Kwan is one of the few books I've read that I couldn't keep down. I...
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A Business Lesson From That Night In Porto.
If there's one money lesson I've learned, but I had to be reminded of again from Chelsea winning the Champions...
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Mr Laz: A Biafra Story
A lot is going on in the world right now, and I'm rife with emotions this morning. Chelsea won the...
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Why You Should Sleep
I just discovered why I've been falling sick repeatedly for the past year, spent hundreds of thousands in hospital bills...
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How To Come Up With Big Ideas
I had noodles for breakfast at the office this morning. As much as I've never been a big fan of...
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Asking The Right Questions When Writing Copy
A question most of us DR people don't ask when we are creating copy is "What is going on in...
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How Sales and Marketing Works.
Do you want to understand how sales and marketing work? Then watch how a typical Nigerian Pentecostal Church operates to...
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How To Make A Godfather Offer.
We always hear how the OFFER is the most important thing in any sales and marketing message. The common theme...
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