Money

How To Use Testimonials To Improve Your Business.

Do you run a business or provide a service and you usually get advice to use testimonials on your pages...
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Money

This Is Why A USP Is Important In Your Sales & Marketing Efforts.

In today's world where there are so many products struggling for your prospects' attention and money. This is why having...
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Money

The Most Unusual Marketing Stories Of All Time V: Krav Maga And How To Apply It In Sales and Marketing.

Have you heard of Krav Maga? It is widely known as the world’s most effective and dangerous form of martial...
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Life

Death Or Insanity?

A society is gauged by how they treat their mentally unstable. I once wrote this down somewhere in my notes...
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Money

How To Understand Your Audience

So, my girlfriend sent me a message yesterday asking about a laptop she wanted to buy. Here's the message: I...
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Life

It Always Gets Better

Every day, I have to continually remind myself that prosperity is a process, not an event. And that's because of...
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Life

This Is What Dreams Are Made Of

Was in Ibadan over the weekend, my second time in almost 2 years since I left there. We had an...
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Money

The Most Unusual Marketing Stories of All Time IV: Christianity

As at the time of Jesus' death, even after walking the length and breadth of Israel for 3 and a...
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Money

4 Business, Sales & Marketing Lessons I Learned From Crazy Rich Asians.

Crazy Rich Asians by Kevin Kwan is one of the few books I've read that I couldn't keep down. I...
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Life Money

A Business Lesson From That Night In Porto.

If there's one money lesson I've learned, but I had to be reminded of again from Chelsea winning the Champions...
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Life

Mr Laz: A Biafra Story

A lot is going on in the world right now, and I'm rife with emotions this morning. Chelsea won the...
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Life

Why You Should Sleep

I just discovered why I've been falling sick repeatedly for the past year, spent hundreds of thousands in hospital bills...
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Money

How To Come Up With Big Ideas

I had noodles for breakfast at the office this morning. As much as I've never been a big fan of...
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Money

Asking The Right Questions When Writing Copy

A question most of us DR people don't ask when we are creating copy is "What is going on in...
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Money

How Sales and Marketing Works.

Do you want to understand how sales and marketing work? Then watch how a typical Nigerian Pentecostal Church operates to...
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Money

How To Make A Godfather Offer.

We always hear how the OFFER is the most important thing in any sales and marketing message. The common theme...
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Money

Why Dating Apps Work & Why We Should All Learn From Them.

Most guys feel a hormonal rush when they are about to approach a woman. It puts them in fight or...
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Money

How To Sell To People With Money.

There's a restaurant close to my friend's house where I go to eat when I'm in his area. Maybe someday...
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Money

One Common Mistake Copywriters, Salesmen & Direct Response Marketers Make When Pitching To Potential Customers.

I see this all the time when I read sales copies, posts and tweets from a lot of you here....
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Book

Favourite Books #2021

Today's #WorldBookDay and I decided to share some of my all-time favourite books to commemorate #WorldBookDay2021. Little back story, I...
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