Money

How To Understand Your Audience

So, my girlfriend sent me a message yesterday asking about a laptop she wanted to buy. Here's the message: I...
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Life

It Always Gets Better

Every day, I have to continually remind myself that prosperity is a process, not an event. And that's because of...
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Life

This Is What Dreams Are Made Of

Was in Ibadan over the weekend, my second time in almost 2 years since I left there. We had an...
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Money

The Most Unusual Marketing Stories of All Time IV: Christianity

As at the time of Jesus' death, even after walking the length and breadth of Israel for 3 and a...
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Money

4 Business, Sales & Marketing Lessons I Learned From Crazy Rich Asians.

Crazy Rich Asians by Kevin Kwan is one of the few books I've read that I couldn't keep down. I...
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Life Money

A Business Lesson From That Night In Porto.

If there's one money lesson I've learned, but I had to be reminded of again from Chelsea winning the Champions...
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Life

Mr Laz: A Biafra Story

A lot is going on in the world right now, and I'm rife with emotions this morning. Chelsea won the...
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Life

Why You Should Sleep

I just discovered why I've been falling sick repeatedly for the past year, spent hundreds of thousands in hospital bills...
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Money

How To Come Up With Big Ideas

I had noodles for breakfast at the office this morning. As much as I've never been a big fan of...
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Money

Asking The Right Questions When Writing Copy

A question most of us DR people don't ask when we are creating copy is "What is going on in...
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Money

How Sales and Marketing Works.

Do you want to understand how sales and marketing work? Then watch how a typical Nigerian Pentecostal Church operates to...
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Money

How To Make A Godfather Offer.

We always hear how the OFFER is the most important thing in any sales and marketing message. The common theme...
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Money

Why Dating Apps Work & Why We Should All Learn From Them.

Most guys feel a hormonal rush when they are about to approach a woman. It puts them in fight or...
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Money

How To Sell To People With Money.

There's a restaurant close to my friend's house where I go to eat when I'm in his area. Maybe someday...
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Money

One Common Mistake Copywriters, Salesmen & Direct Response Marketers Make When Pitching To Potential Customers.

I see this all the time when I read sales copies, posts and tweets from a lot of you here....
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Book

Favourite Books #2021

Today's #WorldBookDay and I decided to share some of my all-time favourite books to commemorate #WorldBookDay2021. Little back story, I...
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Money

The Sweet Science of Positioning and How To Use It To Increase Your Sales and Conversions.

Take a look at this video. Around the 0:45 mark where the referee says, "Do you want me to come...
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Money

How To Make Money From Betting Websites…Without Betting.

Not sure I've ever told anyone this story, but I just remembered my 2nd year in the university when I...
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Money

19 Things I Learned From Working With Toyin Omotoso in 2020.

I knew Toyin Omotoso from when I attended Akin Alabi's YECO event while serving in Ibadan in early 2019. Started...
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Money

The Five Stages of Awareness In Marketing and How You Can Use Them To Tweak Your Marketing To be Able to Make More Sales, Increase Your Revenue and Make More Profit.

There are five stages of awareness in your prospective customer's mind which determines whether or not they buy what you're...
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